Sense Making

The end of ownership and the rise of usership

The future

I’m writing an eBook on how the trend is shifting from consumer and enterprise technology to many other industry products which are shifting to services and solutions that can be used in a subscription model. I’ve called it the As a Service trend although I didn’t invent that moniker. You can follow many posts I’m tagging that track the announcements and research on the subject. Here is an intro and subscribe to further updates there or below (see what I did there ;).

Industries like automotive are shifting to mobility as a service. Stalwarts like Ikea are looking to rent out furniture. These and many other examples will be captured and explored in the book. Come along for the ride.

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