How One Marketing Team Made AI Part of Its Daily Work Posted on April 10. In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. But AI alone won’t yield meaningful campaigns. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace…
This is a short post to update you on my work on a new trend report and share a survey. When researching a new report, it’s inevitable that as one’s knowledge and understanding increases as you research the topic, the scope changes, the hypotheses might differ, etc. I have just updated my landing page to…
This follows my last post in which I shared a video to explain the importance of internal communications with employees for AI Transformation efforts as well as documenting a good approach and “how to” for video creation. This post zooms out to cover the broader employee experience and how to align this to your AI…
As if TikTok, Instagram’s Reels, and Snapchat haven’t zapped Gen Z’s attention spans enough, YouTube is now experimenting with a feature that allows users to automatically jump to the best parts of a video. How to create effective employee communications in light of such an environment is what prompted this post. I work with customers on many aspects…
The art of innovation is about thinking new things and doing new things. And it’s for individuals or companies. Don’t worry about being consistent and perfect, that’s for the dead. Innovators are dynamic and imperfect, always thinking and trying new things, experimenting. This is a new format I’m trying – a quick thought rocket with…
I mean a few things with this title. One is the classic reference to address the left and right brain side of activities with adoption, i.e. the human, emotional side vs the rational, business, technological side. But I also mean you can’t just address adoption in parts – you have to get everyone engaged, companywide,…
As I work on a new trend report, this one titled Future of HumAIn Work, I am researching, thinking and synthesising as I go. To help me and publicise this ongoing work, I’m writing posts and also creating videos. This post contains some thoughts about the factors that impact AI technology adoption. I think a core…
“Concerning all acts of initiative (and creation) there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too.” This is a quote from W.H. Murray, penned during or after a Scottish Himalayan expedition he was on and it’s a fitting…
This post captures sense making and writing from others I thought worth sharing with my subscribers. I’ve automated this (more on how if interested) but the curation, which is a discerning process, is all human. This collection is predominantly focused on AI and its adoption in the enterprise since I am writing a trend report focused on this and because…
As I work on a new trend report, this one titled Future of HumAIn Work, I am researching, thinking and synthesising as I go. To help me and publicise this ongoing work, I’m writing posts and also creating videos – sense making essentially. This post contains a video I put together covering one aspect – technology…
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