Blog

  • Anatomy of clever marketing – Nespresso gets personal and location based

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    I received a newsletter in my inbox from Nespresso a week ago and I was so impressed I thought it worth sharing. Take a look at the screenshot below accompanied by a few brief comments.

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  • Beyond onboarding – growth hacking adoption of your product with customers

    NOTE: Enterprise technology and Microsoft 365 (M365) customers are predominantly the context for this post but hopefully it is still useful more broadly. In this context, I define onboarding as the set of activities related to the initial provisioning and orientation of a technology for users. It should ensure that users have seamless access and […]

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  • Overcoming challenges in an innovation imperative world – 2nd edition

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    Just a few weeks ago I highlighted how important innovation was and yet how disinterested everyone was in it: Innovation has never been more problematic or needed – 3 things you can do. I went on to suggest 3 ways in which you could address this challenge. Not more than a week later, this post […]

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  • The post pandemic organisation’s hierarchy of needs

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    This is a long overdue follow-up to a piece I doodled and wrote about way back in 2016: The Modern Organisation’s Hierarchy of Needs. For two main reasons its due an update. The clue to the first is in the original title. Anything that lays claim to being modern needs a revisit at least every […]

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  • Marketing sales and customer success for 360 degree effectiveness

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    In line with the trend I’m watching and some recent work I’ve been doing working with colleagues in sales and marketing, I had some brief additional thoughts around this topic. More on the trend here: Customer Success Marketing and Scale. These thoughts in the form of a DanelDoodle are a little heavier on the sales […]

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  • New Sketch Block for WordPress

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    This comes in the form of a plugin which you can find here. This post is just for testing. If you follow any posts on this site you’ll know I’m a fan of sketching with my DanelDoodle‘s. So here we go.

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  • Jobs of the future will be what robots cannot do

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    The title of this post actually comes from a video I viewed on Big Think way back in 2016. It was a short video by renowned American physicist, Michio Kaku. I’ve just searched the site extensively to try and find it again but couldn’t. Good thing I downloaded a copy at the time and uploaded […]

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  • Innovation has never been more problematic or needed – 3 things you can do

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    Everyone wants innovation, no one wants to innovate. It’s similar to change. Therein may lie the rub. They are such broad terms, they may have lost their significance. But the problem goes beyond lack of interest, there is a lack of purpose or organisation/management, the pace of change, all and more contribute to this situation. […]

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  • State of advertising and company customer interactions 2021

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    My background in advertising makes this an interesting topic and you will hopefully soon see where the company customer interactions come in. I started out in the ad industry in the 90’s but left it before the turn of the century. My reasoning: the writing on the wall which indicated a gradual decline and irrelevance […]

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  • Internal Communications is more important than ever but missing a trick

    If you’ve been following anything I have written in the last few months around employee experience, you’ll see that it is equally as important and indeed crucial to customer experience but often lacks attention, although that is now changing. It’s similar to enterprise software which has often lagged behind end consumer software in terms of […]

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