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State of advertising and company customer interactions 2021

My background in advertising makes this an interesting topic and you will hopefully soon see where the company customer interactions come in. I started out in the ad industry in the 90’s but left it before the turn of the century. My reasoning: the writing on the wall which indicated a gradual decline and irrelevance for the practice, especially at the onset of the technological revolution that was the world wide web. Twenty years later it’s worth pondering where things stand and if I was right in any way.

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Adventures inside organisations and of the mind – a manifesto

I’ve been thinking it’s high time to put something like this together. I mean I have a welcome message that attempts to orient readers and sense make the purpose behind this site and its activities: Welcome to the adventures. I’ve also put a DanelDoodle together: InnerVentures in a doodle. This manifesto goes a little deeper. It’s mostly for me, a kind of reorientation if you will as to why I’m doing what I do on this site. I’ve captured it in a PDF. I had loads of fun designing it which was kind of the point too. I hope you enjoy it as much as I did creating it 💪💓

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Internal Communications is more important than ever but missing a trick

If you’ve been following anything I have written in the last few months around employee experience, you’ll see that it is equally as important and indeed crucial to customer experience but often lacks attention, although that is now changing. It’s similar to enterprise software which has often lagged behind end consumer software in terms of innovation and adoption. Likewise, internal communications is a vital ingredient in employee experience but I think its been missing a trick.

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Why hybrid work is the new standard for productivity and sense making

By hybrid work I mean a combination of remote and in-office work, virtual and physical, etc. The extremes have been tested. Before the pandemic it was mostly in-office work. With the pandemic its been all remote/virtual. Now many are coming to the conclusion that a balance is best, in other words, hybrid work. While the data tea leaves are still being sifted, I capture some of what I know on the subject, since I work in the space (disclosure), as well as from recent great articles.

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5 ideas who’s time has come

This was more fun (to doodle) than anything else. But there is some data to back the ideas up, or at least sources I used to make my points. More than anything though, these 5 ideas are deep rooted feelings I have based on reading and experience over time. Anyway, here are some of my sources.

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The tyranny of personality and the overcoming of it

I have just finished reading Don’t Take Your Life Personally by Ajahn Sumedho who is an American Buddhist monk. This is a review of sorts but mostly it’s an observation on the tyranny of personality that pervades modern society and how we can overcome it. The book and its views form the backdrop to this observation and cements long held and similar views I already had. I highlight passages from the book and meld my observations amongst them. What has become a scourge of epic proportion that blights our mental wellness does have remedies though, which I found in the pages of this book.

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SenseMaking – The Customer Success Superpower

SenseMaking is not just for those in the Customer Success business. That post links to a report on skills of the future and SenseMaking is very much one of them, for all future workers. In an increasingly complex and noisy world you can see why. For Customer Success it makes even more sense.

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Way of the minimalist for creative productivity

The way of the minimalist is to “remove until it breaks”. As Henry David Thoreau once said, “Our life is frittered away by detail. Simplify, simplify, simplify”. I subscribe to this philosophy 💯 although I don’t always live up to it. New research just out validates this view and especially when it comes to creative productivity.

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The employee customer experience connection – fundamentals

Here is an infographic with some supporting source material and an industry overview for context if you want it. Here too is where my interest and expertise in this space lie. This post is intended to dig a little deeper on the subject. Check out the diagram which captures a little more detail than I’ve gone into before and then the notes to elaborate – because its time to level up 💯

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