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3 reasons retailers are leading at the intersection of employee and customer experience

As the featured image suggests, this is a thought rocket, some sensemaking on the fly – essentially some quick thoughts on a recent development, announcement, etc.

This post is related to a trend I am watching: Employee Customer Experience Connection. My thinking is captured in the title, in essence. It came to me on discovering the video from Samsung after which I have also added some additional thoughts:

This is really inspiring and makes total sense. It’s well within the realm of the possible so I don’t think this is just marketing fluff.

I dug a little deeper and found this article: Here’s how retailers can improve employee and customer experiences.

So clearly the hero’s of this video are Scandit technology and the Galaxy XCover Pro. But Microsoft Teams on which I work a lot (disclosure) also cracks a nod in the article.

That makes total sense and Microsoft is doing a lot of work with retailers on this – check this video out showing how the venerable institution that is Marks & Spencer in the UK, is using Teams to support their frontline workers.

Here’s why retailers are leading

  1. Frontline workers often kept things afloat and profitable during the pandemic and are the face of employee experience (EX) and customer experience (CX). It’s where the rubber hits the road. Frontline workers in retail (unlike in manufacturing) are interacting with customers all the time – there really does have to be a meeting of these two experience connections as I have posited in the trend that I am watching – see infographic below which I created for this. The Samsung video really illustrates this superbly for this industry specifically.
  2. In 2022, labour shortages in general but acutely for this industry will force organisations to take a closer look at the intersection of their experience data. They will need to optimise these experiences to wring out every possible efficiency in an highly pressured and competitive environment – those that do so will win. The way to do it is through insight as to how the company is delivering through and for these two critical stakeholder groups – employee and customer.
  3. Employees want what customers already have – consumer grade experiences. And nowhere is it more evident than in retail and especially when online shopping has also exploded. So consumers have become expert at using digital to enhance their shopping experience. Employees had better be up to the same level and need/want to be – often customers in store will confront employees with the fruits of their expertise and knowledge. Internal employee tools are often not up to scratch but that is changing – see the M&S experience and how vendors like Microsoft are beefing up their support to the retail industry.

I’ve also written about the retail industry in a special section of my latest trend report – you can find out more about that and get the report by hitting the button:

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Product led growth is not a panacea – it is a good start

Imagine not having to employ any sales or customer success people or adopt any of the tactics they use – because the product sells itself or gets utilised by users without any help. I’m being facetious, but in a nutshell that is the promise of product led growth.

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Microsoft 365 customer questions – Sales Productivity

I work in the business of dealing with customers questions on Microsoft 365 all the time (disclosure), either directly or indirectly. This is part of a series of posts where I share them if they can be of help to others. Where I can of course and naturally, not just the questions but the answers too. All questions and answers strive to respect both sides sensitivities (parts will have been redacted and/or anonymised) and the main topic is covered in each post title.

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Beyond onboarding – growth hacking adoption of your product with customers

NOTE: Enterprise technology and Microsoft 365 (M365) customers are predominantly the context for this post but hopefully it is still useful more broadly. In this context, I define onboarding as the set of activities related to the initial provisioning and orientation of a technology for users. It should ensure that users have seamless access and knowledge of what to do when first logging in and orienting themselves with the product. Just some of the basic things to consider:

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Marketing sales and customer success for 360 degree effectiveness

Click to enlarge

In line with the trend I’m watching and some recent work I’ve been doing working with colleagues in sales and marketing, I had some brief additional thoughts around this topic. More on the trend here: Customer Success Marketing and Scale.

These thoughts in the form of a DanelDoodle are a little heavier on the sales side. I do work very closely with sales people because I end up landing with what they have sold so it’s in my interest. I also want them to do a better job because ultimately, especially in SaaS businesses, its all interconnected. After I have done my job and they come back to renew or upsell the customer, they will expect that I have done the right thing to make that easier for them. So its a two way street.

I think the doodle is fairly self explanatory and I am using it to share my thoughts with colleagues on how we can work better together. Maybe its of use to you.

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State of advertising and company customer interactions 2021

My background in advertising makes this an interesting topic and you will hopefully soon see where the company customer interactions come in. I started out in the ad industry in the 90’s but left it before the turn of the century. My reasoning: the writing on the wall which indicated a gradual decline and irrelevance for the practice, especially at the onset of the technological revolution that was the world wide web. Twenty years later it’s worth pondering where things stand and if I was right in any way.

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SenseMaking – The Customer Success Superpower

SenseMaking is not just for those in the Customer Success business. That post links to a report on skills of the future and SenseMaking is very much one of them, for all future workers. In an increasingly complex and noisy world you can see why. For Customer Success it makes even more sense.

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The employee customer experience connection – fundamentals

Here is an infographic with some supporting source material and an industry overview for context if you want it. Here too is where my interest and expertise in this space lie. This post is intended to dig a little deeper on the subject. Check out the diagram which captures a little more detail than I’ve gone into before and then the notes to elaborate – because its time to level up 💯

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Update on As a Service Trends

Sources for image gallery plus other related articles:

Culture: The Biggest Challenge in Getting the Subscription Model Right

MaaS transit: The business of mobility as a service

The first era of SaaS ends: ‘Best of breed’ was prelude to ‘systems of delivery’

Smart Growth: the Case for Measuring Brain Capital

Customer Experience Redefined: Insights From Chief Customer Officers on the Frontlines

Top 10 IT & Technology Buzzwords You Won’t Be Able To Avoid In 2021

Cisco launches Cisco Plus, a step toward network as a service

Artificial Intelligence as a Service Market Current Development, Growth Rate by Manufacturers – Microsoft, Google, Bigml, IBM, Amazon Web Services, SAP, FICO, SAS Institute, Baidu, Intel, Salesforce

How Subscription Platforms Have Become Revenue-Generating, Real-Time Fan Clubs

Sustainable Fashion: Where the Circular Economy meets the Subscription Economy

Subscription and Usage Management Technology Needs for the Modern Economy

Be more Zoom! COVID’s ‘wake-up call’ to business will fuel Subscription Economy growth, says Zuora CEO Tien Tzuo

Which Streaming Service Has the Most Subscriptions?

In the As-a-Service economy, ‘subscription’ without ‘service’ just won’t fly

Council Post: The New AAS Economy: Why The “As A Service” Sector Is Booming

Can the Subscription Economy Save Financial Services?

Employee customer experience connection – infographic

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State of a category – customer success 2021

I’ve been in this space formally for almost 10 years now. I say formally because I’ve been doing the work a lot longer, just under another name. I’ve been passionate about it all these years and still am but after that long, you’ve got to question things. I’ve written on the state of customer success twice before, in 2017 and 2018. This is not such a post since they were in depth pieces based on the annual Pulse events run by the category builder Gainsight. This is just a simple temperature check, for my own sanity if nothing else.

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Considering Microsoft Teams as a Platform – get started with App templates

In several foundational pieces I have written about Microsoft Teams as a Platform (disclosure). This post gets to some of the detail and focuses on a simple way to get started with use of App templates in Teams. This is a big focus of my work with customers at the moment and I give an overview of the App template library and then dive into two popular Apps.

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Trending

Customer Success and Marketing functions are increasingly interrelated and working together. With scale motions and operations it’s driving customer experiences to new heights. I’m not sure its a new trend but I’ve started watching it here: Customer Success Marketing and Scale

A trend watcher is an innovator that spots trends and determines if they are here to stay and whether they should be incorporated into existing strategy. I enjoy it, it keeps me on my innovation toes and I dabble. I’ve captured this view with a few trends I’m tracking and published reports on already: Trend Watching