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Overcoming challenges in an innovation imperative world – 2nd edition

Just a few weeks ago I highlighted how important innovation was and yet how disinterested everyone was in it: Innovation has never been more problematic or needed – 3 things you can do. I went on to suggest 3 ways in which you could address this challenge. Not more than a week later, this post came out on the World Economic Forum (WEF) site: Companies need innovation more than ever. Here’s how to measure it. It makes similar points that cover challenges and solutions. In my previous post I shared an example of a company tackling things the right way. In this post I’ll talk briefly about the WEF post and share another great example of a company doing things right.

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The post pandemic organisation’s hierarchy of needs

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This is a long overdue follow-up to a piece I doodled and wrote about way back in 2016: The Modern Organisation’s Hierarchy of Needs.

For two main reasons its due an update. The clue to the first is in the original title. Anything that lays claim to being modern needs a revisit at least every 5 years.

The second is the more important one in that the COVID-19 pandemic has had a profound effect on individuals and organisations since then and this requires the model to be revisited.

The pandemic has put pressure on organisations like never before and so it becomes even more important to hone your craft and perfect the way you actualise your business for continued survival. I would argue that Maslow’s Hierarchy of Needs continues to provide a sound basis for addressing the needs of an organisation (just as much as for an individual) and what to focus on for a healthy and successful business.

Some of the elements remain unchanged so I wont go into detail on those other than what you can read in the DanelDoodle – read the original post if you want to know more. Below is a little on what I think has changed in 5 or more years and since the pandemic hit us.

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Marketing sales and customer success for 360 degree effectiveness

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In line with the trend I’m watching and some recent work I’ve been doing working with colleagues in sales and marketing, I had some brief additional thoughts around this topic. More on the trend here: Customer Success Marketing and Scale.

These thoughts in the form of a DanelDoodle are a little heavier on the sales side. I do work very closely with sales people because I end up landing with what they have sold so it’s in my interest. I also want them to do a better job because ultimately, especially in SaaS businesses, its all interconnected. After I have done my job and they come back to renew or upsell the customer, they will expect that I have done the right thing to make that easier for them. So its a two way street.

I think the doodle is fairly self explanatory and I am using it to share my thoughts with colleagues on how we can work better together. Maybe its of use to you.

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Jobs of the future will be what robots cannot do

The title of this post actually comes from a video I viewed on Big Think way back in 2016. It was a short video by renowned American physicist, Michio Kaku. I’ve just searched the site extensively to try and find it again but couldn’t. Good thing I downloaded a copy at the time and uploaded it to YouTube. I wanted to capture it as I recall it was not shareable. I have based a lot of my thinking on its prognostications since then. I first referenced it here: After robots and AI – intellectual capitalism where creativity and imagination thrive.

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Innovation has never been more problematic or needed – 3 things you can do

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Everyone wants innovation, no one wants to innovate. It’s similar to change. Therein may lie the rub. They are such broad terms, they may have lost their significance. But the problem goes beyond lack of interest, there is a lack of purpose or organisation/management, the pace of change, all and more contribute to this situation. Call it innovation fatigue if you will, in fact a book has got that covered already: Innovation for the fatigued – How to Build a Culture of Deep Creativity. And yet, the imperative is as high as ever.

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State of advertising and company customer interactions 2021

My background in advertising makes this an interesting topic and you will hopefully soon see where the company customer interactions come in. I started out in the ad industry in the 90’s but left it before the turn of the century. My reasoning: the writing on the wall which indicated a gradual decline and irrelevance for the practice, especially at the onset of the technological revolution that was the world wide web. Twenty years later it’s worth pondering where things stand and if I was right in any way.

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Adventures inside organisations and of the mind – a manifesto

I’ve been thinking it’s high time to put something like this together. I mean I have a welcome message that attempts to orient readers and sense make the purpose behind this site and its activities: Welcome to the adventures. I’ve also put a DanelDoodle together: InnerVentures in a doodle. This manifesto goes a little deeper. It’s mostly for me, a kind of reorientation if you will as to why I’m doing what I do on this site. I’ve captured it in a PDF. I had loads of fun designing it which was kind of the point too. I hope you enjoy it as much as I did creating it πŸ’ͺπŸ’“

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Why hybrid work is the new standard for productivity and sense making

By hybrid work I mean a combination of remote and in-office work, virtual and physical, etc. The extremes have been tested. Before the pandemic it was mostly in-office work. With the pandemic its been all remote/virtual. Now many are coming to the conclusion that a balance is best, in other words, hybrid work. While the data tea leaves are still being sifted, I capture some of what I know on the subject, since I work in the space (disclosure), as well as from recent great articles.

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5 ideas who’s time has come

This was more fun (to doodle) than anything else. But there is some data to back the ideas up, or at least sources I used to make my points. More than anything though, these 5 ideas are deep rooted feelings I have based on reading and experience over time. Anyway, here are some of my sources.

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The tyranny of personality and the overcoming of it

I have just finished reading Don’t Take Your Life Personally by Ajahn Sumedho who is an American Buddhist monk. This is a review of sorts but mostly it’s an observation on the tyranny of personality that pervades modern society and how we can overcome it. The book and its views form the backdrop to this observation and cements long held and similar views I already had. I highlight passages from the book and meld my observations amongst them. What has become a scourge of epic proportion that blights our mental wellness does have remedies though, which I found in the pages of this book.

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SenseMaking – The Customer Success Superpower

SenseMaking is not just for those in the Customer Success business. That post links to a report on skills of the future and SenseMaking is very much one of them, for all future workers. In an increasingly complex and noisy world you can see why. For Customer Success it makes even more sense.

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