Trend Watching

Trend watching is a fabulous thing. Some take it really seriously and do a great job. I enjoy it, it keeps me on my innovation toes and I dabble. I’ve written and published two reports that you can find amongst my list of adventures. The ones below are works in progress – once progressed to conclusion, they become adventures.

A trend watcher is an innovator that spots trends and determines if they are here to stay and whether they should be incorporated into existing strategy.

Stephen Danelutti

As a Service gains new ground

Started by the software industry, now crossing the chasm to other industries.

Customer success marketing and scale

Three disciplines coming together to drive new customer experiences.

Employee customer experience connection

The bit in the middle where it all comes together and how you can optimise it.