INNOVATION IS NOT JUST FOR PROPELLERHEADS
Innovate or Stagnate
Not innovating is also not an option. Learning to innovate is for anyone (company or individual) and an investment in your future. Also, you find it in the same place.
An InnerVentures Story
Back in the day, railroads did not stop growing because the need for transportation declined (it grew) nor because the need was filled by others (cars, trucks, airplanes, even telephones), but because it was not filled by the railroads themselves. They defined their industry wrong and thought they were railroad-oriented instead of transportation-oriented; they were product-oriented instead of customer-oriented.
THEODORE LEVITT MARKETING MYOPIA
THE MYOPIA OF THE RAILROADS AND WHY INNOVATION IS OFTEN ABOUT HOW YOU SEE THINGS
LAGGARDS LACK VISION