Product led growth should not ignore customer led growth

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Stephen Danelutti 21 May, 2022

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Hey!!!

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An InnerVentures Story

Product led growth is growing as a strategy and so it should. Sweating your product to drive customer usage, acquisition and growth makes sounds strategic sense. But what about the customers role?

See

what

I mean

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Companies doubling their product led growth investment: 47 %

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where humans?

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Growth in Customer Success Managers also continues to increase

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Aloha!!

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Google Trends 2011 - 2022

What about putting customers in the driving seat. There is not much evidence to suggest this is happening 😩😩😩

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Value troopers to save us. That is, a clear focus on tracking value (for the customer) realised through the use of your technology 🎯🎯🎯

Tracking value is the start but it's not enough.Β And whether it is done by human and/or machine (product), the crucial thing is it must be in the customers hands πŸ€—πŸ€—πŸ€—

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Imagine a metrics dashboard in your customers control, that allows them to see at any time, what value they are getting from your technology πŸ’₯πŸ’₯πŸ’₯

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Not just usage metrics, business value metrics the customer cares about, that are being driven by your product. This may seem counter constructive but its coming. Competition is driving it. Usage based pricing trends are an indicator πŸͺ§πŸͺ§πŸͺ§

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