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The feature / function trap of enterprise technology adoption
Features and functions are easy to obsess over. They are tangible. You can click a button and it does something. Or not, at least not…
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Lean startup methodology applied to successful enterprise technology adoption
The Lean Startup isn’t just about how to create a more successful entrepreneurial business. It’s about what we can learn from those businesses to improve…
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Enterprise technology adoption – Use cases are the currency of success
I work in customer success in the enterprise technology space and have written several posts on the activities required for the role – find them…




