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Role of marketing in customer success
I attended a customer success meetup last Friday which produced some excellent conversation. I’ve been thinking about the topic of this post for a while…
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Update on As a Service Trends
When Ikea considers changing its business model then you know something is afoot. The big news this last week was Ikea thinking about making certain…
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The role of innovation in customer success
Customer Success activities are maturing. I have been doing the job since at least 2012 and have seen the profession go through fundamental changes to…




