Tech trends of 2021 number 31

The title of this post is based on an article from Fast Company: Here are the top tech trends of 2021, according to 30 experts. I am adding to the 30. Note I excluded any reference to myself as an expert – I abhor the term. I wouldn’t call myself an expert but I have been known to dabble in trends, past reports here and new one being worked on here. Anyway, it seems a good time of the year to chime in on this topic so read on to see my prediction.

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Another shift the pandemic has accelerated – enterprise sales

B2B selling was already changing before COVID-19. I’ve written before about how I think customer success practices with their emphasis on product usage is changing sales to be more data and impact driven and more receptive to the user, not just the purchasing unit. This change is not unique to enterprise software sales – think about how you purchase cars these days, I did and it involved very few sales people or even physically seeing the car. VC Andreessen Horowitz looks to startups for inspiration and new research from McKinsey provides data points.

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The future of work needs better insights and the path is clear

The path with Microsoft that is, which is all I can talk about based on my experience (disclosure). I’m working with several customers to support adoption of Microsoft 365 technologies and a key part of this is what and how to measure the right impact of M365 on workplace productivity. At this time with COVID-19 and the move to remote work (which not everyone agrees to), this and inded the future of work is hugely in question and supporting and measuring it becomes imperative. I’m just sharing some of the work I am doing and approaches I’m taking – hopefully this is of use.

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Mindfulness in the enterprise – enlightenment attained

For good reason (escalated by the COVID-19 pandemic), enterprises realise they need to ensure employee’s mental wellbeing is taken care of. Also that employees are helped to better take care of themselves. It’s in the enterprise’s interest. Activities geared to supporting them are booming and IT and HR departments are driving them. Mindfulness practice is an important aspect but there is more.

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Crisis renewal and the future of work

Also a dabble with new publishing formats

A brief intro and some sense making on a recent article and book covering the topics in the title. And as the captions states, I continue to explore new ways of communicating or publishing – video mixed with content created on Canva. Experimentation coincidentally also a theme covered in the short video so n00b alert 🤓 The book is Humanocracy by Gary Hamel and Michele Zanini. The article in FT – Future of work: how managers are harnessing employees’ hidden skills.

Hiking adventures to combat lockdown malaise

Some pics from a few days away in Cornwall on the South West Coast Path, one of the finest walks I have ever experienced (this was my third time I love it so much). Nothing like some gorgeous outdoors by the seaside to combat lockdown malaise, lift the spirits and make you feel alive. The Google Map plots the exact route, places to stay, eat and drink, etc.

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Balance customer success at scale with high touch when new demand spikes

I’m extremely lucky to work in a space that supports remote working, where demand is booming. COVID-19 has driven demand in the opposite direction for many, effecting their very existing. For the lucky few, it can also be something of a double edged sword. Supporting your customers the right way regardless, is crucial.

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