InnerVentures

  • State of a category – customer success 2021

    I’ve been in this space formally for almost 10 years now. I say formally because I’ve been doing the work a lot longer, just under another name. I’ve been passionate about it all these years and still am but after that long, you’ve got to question things. I’ve written on the state of customer success…

    Stephen Danelutti

  • Role of marketing in customer success

    I attended a customer success meetup last Friday which produced some excellent conversation. I’ve been thinking about the topic of this post for a while so added it to the list of discussion topics in the meetup. From the link above you’ll see it amongst a bunch of Post It notes. It was bundled alongside…

    Stephen Danelutti

  • State of Customer Success 2018

    I attended Pulse Europe (the 4th) on the 8-9th November, an event run by Gainsight, a Customer Success (CS) technology vendor. They run the larger, main event in the US and I had the pleasure of attending last year where I captured the State of Customer Success 2017. So this is a timely update with…

    Stephen Danelutti

  • Measuring customer success one advocate at a time

    Creating customer advocates is a measure of customer success by some. Not enough though, in my view. I have a view because I’ve helped create a fair share of advocates. Just recently three of my customers got up on stage and spoke at a large event to other customers and prospects. I’ve also had the…

    Stephen Danelutti

  • Connecting customer advocates to drive product strategy and customer success

    I’ve written a lot about ways to scale success efforts but the best is always face to face. Events like customer meetups are a perfect way to bring customers together. I’m running these in EMEA for the company I work for currently. The context is enterprise technology. This is what I’ve learned so far and…

    Stephen Danelutti