I’ve been in this space formally for almost 10 years now. I say formally because I’ve been doing the work a lot longer, just under another name. I’ve been passionate […]
Read moreTag: customer advocacy
Role of marketing in customer success
I attended a customer success meetup last Friday which produced some excellent conversation. I’ve been thinking about the topic of this post for a while so added it to the […]
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State of Customer Success 2018
I attended Pulse Europe (the 4th) on the 8-9th November, an event run by Gainsight, a Customer Success (CS) technology vendor. They run the larger, main event in the US […]
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Measuring customer success one advocate at a time
Creating customer advocates is a measure of customer success by some. Not enough though, in my view. I have a view because I’ve helped create a fair share of advocates. […]
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Connecting customer advocates to drive product strategy and customer success
I’ve written a lot about ways to scale success efforts but the best is always face to face. Events like customer meetups are a perfect way to bring customers together. […]
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