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Gartner survey of Board of Director intentions 2021 – Digital

Gartner has just published a press release with some data on the survey they conducted amongst 273 people serving as directors or members of corporate boards of directors in US, Europe and Asia-Pacific.

I’ve highlighted two of the stats that stood out for me in the infographic. But first, for the one, I had to try and figure out what the heck they meant by “attempted to alter their enterprise economic structure to a more digital economic architecture.” 

Gartner explained this meant boards were trying to accommodate digital investments by “changing their capital allocation and governance approaches.”

40% of respondents said they have already moved some digital business-related budgets to business functions, according to Gartner, as opposed to a more centralized tech or IT budget. 

One in every three told Gartner that they have also changed the metrics that are used in order to evaluate the returns coming from digital investments. 

So for me this is the first of the significant stats. It signifies that they want to put control of digital initiatives in the hands of those that control the commercial destiny and success of the firm, i.e. out of IT into business. This is not new but the percentage is striking and bodes really well. This is where digital initiatives should reside. Not that IT will no longer be involved, quite the contrary as you can read from the press release, but they will play a different and lesser role, as it should be.

The second stat around digital tech initiatives being the highest amongst 7 other strategic business initiatives is the other one that stood out. Again, as it should be. Why?

Because as Bain’s Technology Report 2021 puts it, if you think we’ve reached peak disruption and innovation, think again. This decade will see an explosion of new opportunities as cloud models evolve, AI blossoms, and every company puts technology at the heart of virtually everything they do. 

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A year of tech in charts – pandemic edition

All the charts (click on any to view enlarged) come from an article in the The Information from various different sources: 12 Charts That Show How Tech Took Off During a Year of Shutdowns. The full article requires a subscription but I can share access to The Information with 5 friends or colleagues completely free for 30 days – contact me if interested. It’s well worth it as they do a thorough breakdown of each chart and they are an excellent news source besides.

Here is my super slimmed down, sense-making take on all this, in a nutshell (enough of the superlatives already):

Saying that tech has benefitted from the pandemic sounds like a statement from the department of the bleedin’ obvious. Of course it has and for many obvious reasons. One of them is that technology aids remote work especially technology that is purpose built for it, like collaboration software that supports asynchronous work. Other times, its just that companies that have digitised processes really well stand to benefit – like ride hailing (which didn’t necessarily benefit from the pandemic but have prospered nevertheless) and food delivery (which did).

I’m surprised gaming was not included because that is another huge beneficiary. Other than home working, its probably the biggest reason for the spike in bandwidth.

The jobs dive and start-up formation are more than likely directly correlated. Indirectly too, the move to life online and emptier offices. The general investment, valuations and listings frenzy is probably all down to opportunists or investors wanting to cash in – who knows what happens when the real effects of the pandemic are felt 😬

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Update on As a Service Trends

Click to enlarge and view separately

I’ve not had a chance to post for a while and there has been a fair bit of activity in the space so I have quite a bit to share.

I have also run a few numbers through the data visualisation machine and come up with the infographic at left – feel free to use and share.

So herewith some of the best posts from recent weeks.

New SaaS Delivery Models Require New Customer Success Delivery Models. A solid piece on how Customer Success roles need to change in the maturing SaaS space. Sticking with the SaaS space, this article does a really good job of explaining how to manage your vendor if you use a SaaS product: How to manage SaaS Vendors in the Subscription Economy. And for some other really good posts on these themes:

New entrants to the space

These include:

This collection of announcements above 👆 shows the sheer breadth of industries effected by the As a Service trend – nothing is off limits.

Industry specific news

There were a batch of articles and new research:

Trend indicators

Here is a good summary of the trend which includes commentary on all the different industries being effected by the subscription economy: Subscription Services Draw Companies Closer To Customers. As with so many of the posts that I reference to the subscription economy, this one points to its darling Zuora, as you can see from the source of the chart. But their standing at the top of the subscription economy heap (as a company that powers the economy) may be under threat as new entrants join the fray: Stripe billing launches in Europe to power subscription companies across the continent.

There are other signs of a growing consolidation and integration in the Subscription Economy and Customer Success industries with the announcement by Medallia of their Strikedeck acquisition. Also Customer Success leader Gainsight’s announcement of the broadening of their portfolio into a “Customer Cloud”.