InnerVentures

  • For citizen development to work address innovation culture first

    I’m seeing more and more signals driving this trend which has only been around a short while. Gartner describes citizen development thus. Its precursor was the consumerisation of IT. One of the key aspects of this trend was that decision making on the use of software in organisations was increasingly being taken by business users,…

    Stephen Danelutti

  • What business are you in?

    The question in the title derives from the classic marketing thought piece by Theodore Levitt entitled Marketing Myopia. At the time it rocked not just the marketing world but the business world in general and has shaped business thinking ever since. Published in the Harvard Business Review in July/August 1960, it is no less relevant…

    Stephen Danelutti