Creators win in digital age

I discovered this new way of evaluating a company’s standing amongst competitors in this video over on HBR (and there is a follow-on link to a more detailed article worth reading): In the Digital Age, Physical Assets Are a Burden.

It’s especially relevant to the digital age we are currently in. It places a premium on companies that provide services and enable us to share what we have (insights, relationships, assets) and key is that they are asset light. Also key is that they leverage Intellectual Capital which chimes with what Michio Kaku said as I wrote about in an earlier post. I love that the winning companies are called Creators :)

Watch the video and read the article to see the approach they took- captured in the chart below:

creators-win-in-digital-age

#newcool

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