A domain name is the first thing people see, say and search for. The right one is short, memorable and means something before you have explained a word of it. It does half the branding work for you, which is why good names often change hands for far more than they cost to register.
Buyers tend to fall into two camps: those who will build a business or project on the name, and those who see it as a digital asset to hold and resell at a profit. Either way, a name with a story beats a random string of letters. I own two such names and I am looking for new homes for them because they no longer fulfil their original purpose for me.
DharmaHacker.com
Ancient wisdom meets modern tech.
- A coined term: I introduced the Dharma Hacker idea in 2016, blending Eastern philosophy and mindfulness with a hacker’s experimental, learn-by-doing mindset.
- Simple and memorable: two real words, easy to say, spell and remember.
- Backstory included: here is my original take behind the term: read the overview.
- Natural fits: meditation and mindfulness apps, wellness-tech, coaching, a podcast or newsletter, productivity and life-hacking brands.
MammaToto.com
Warm, playful and instantly familiar.
- Mamma: the affectionate word for mother in Italian and English, and a sound that feels like home.
- Toto: a word for a small child in Swahili (from mtoto), so the name can be read as mother and child.
- Rhythmic and friendly: a sing-song name that works as well on a shopfront as on an app icon.
- Natural fits: parenting blogs and communities, baby and kids’ products, maternity and early-years services, family apps, or an Italian-inspired food brand.
Each button lands on a page where you can ask for the price or put forward your own offer. Whether you want to build on a name or hold it as an asset, I would be glad to hear from you.
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