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What business are you in?
The question in the title derives from the classic marketing thought piece by Theodore Levitt entitled Marketing Myopia. At the time it rocked not just…
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State of Customer Success 2018
I attended Pulse Europe (the 4th) on the 8-9th November, an event run by Gainsight, a Customer Success (CS) technology vendor. They run the larger,…
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Enabling Usage Insights for Office 365 Customers
This post provides first some simple context for whom and why it is important to understand usage of enterprise technology platforms and then how we…




