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Content automation and Microsoft’s new OneNote Dictation tool
Creating content is really hard. I’ve been blogging now for the last 15 years and I can tell you, any way I can find to make it better, faster and more efficient, I will do it. So in this post I’m going to share why it’s important and what I’m doing in this area. This…
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SenseMaking from the Web
We need a global reskilling revolution – here’s why Posted on July 22. License and Republishing World Economic Forum articles may be republished in accordance with the Creative Commons … Beware the rise of corporate rituals designed to manipulate employees Posted on July 21. ONE of Apple TV’s latest shows, WeCrashed, is a drama series…
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Power Automate your content curation for WordPress
I started work a while back on trying to curate articles from a platform I use (Flipboard) and bringing them into WordPress. I started with a plugin called Feedzy, an RSS aggregator, but that had limitations. I documented those here in the first of a series of posts called SenseMaking from the web. This post…
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How Artificial Intelligence is Changing Marketing Forever
Today, marketers need to be agile, intuitive and strategic to thrive. In future, they’ll need intelligence, of the artificial kind. Artificial Intelligence (AI) is changing how we market forever. AI is the ability for computers to process data and make decisions based on that information. It can solve complex problems, identify patterns in data and…
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Jobs of the future will be what robots cannot do
The title of this post actually comes from a video I viewed on Big Think way back in 2016. It was a short video by renowned American physicist, Michio Kaku. I’ve just searched the site extensively to try and find it again but couldn’t. Good thing I downloaded a copy at the time and uploaded…
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Customer Success is not about tech or human touch but about the right touch
By touch I mean the way and frequency of times a customer is touched by representatives of a company, whether by technology (think BOTS, automations, etc.) or a human. I would also argue for less touch as there is a danger of bureaucracy creeping in to this fledgling profession, which comes on top of customer…
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Balance customer success at scale with high touch when new demand spikes
I’m extremely lucky to work in a space that supports remote working, where demand is booming. COVID-19 has driven demand in the opposite direction for many, effecting their very existing. For the lucky few, it can also be something of a double edged sword. Supporting your customers the right way regardless, is crucial.
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Adoption Hacks
Adoption hacks are little tips and tricks you can use to stimulate adoption of technology. Actions that can include any number of activities, all designed to get users learning about, understanding and using features of a technology to get new value from it. Activities can be anything from communication, learning components, social proof (showing how…
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State of Customer Success 2018
I attended Pulse Europe (the 4th) on the 8-9th November, an event run by Gainsight, a Customer Success (CS) technology vendor. They run the larger, main event in the US and I had the pleasure of attending last year where I captured the State of Customer Success 2017. So this is a timely update with…
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Role of Self Service in Customer Success
Customer success teams were put in place in technology SaaS and subscription companies to ensure that customers are successful in their use of the technology they invested in. They have become a core part of ensuring the customer derives long-term value and ultimately stays with the vendor (in other words renews the subscription). But has…
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The Future of Customer Success is Not Human
It’s a pretty provocative statement, I know. To be clear, I’m not suggesting humans won’t be involved any longer or that there won’t be a need for them. If anything, humans will be liberated to carry out the high-touch, heavy lifting work we are uniquely qualified to do and should be focusing on instead, like…