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Beyond onboarding – growth hacking adoption of your product with customers

NOTE: Enterprise technology and Microsoft 365 (M365) customers are predominantly the context for this post but hopefully it is still useful more broadly. In this context, I define onboarding as the set of activities related to the initial provisioning and orientation of a technology for users. It should ensure that users have seamless access and knowledge of what to do when first logging in and orienting themselves with the product. Just some of the basic things to consider:

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Half life of information and necessary rate of learning

I’ve just recently completed a series of certifications and learning modules for work. This is in addition to the training we have to do every year. It’s a lot of learning and pretty challenging alongside your day job.

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