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Productivity is not about place and balanced views are required

If the outdated and ironic view in the DanelDoodle above does not seem familiar to you, then you have probably been living under a rock, in your living room perhaps. Or under your desk in the office 😬

It’s no secret many leaders equate being in the office with being productive. This Harvard Business Review article which includes survey data on a related subject, nails it. But you will find many more with a simple search.

I struggle to believe that it is anything other than ironic, maybe even moronic, to think that the only time you can be productive is when you are in the same place and physically together with others.

That does not mean to say I don’t believe in the benefits of physical proximity to others. I’ve been writing about the middle way of hybrid work models repeatedly under the productivity tag.

And that is the point, to be balanced in your views – not blinded by the dogmatism of decades old management thinking. New tools and ways of working which favour virtual, asynchronous collaboration do work.

It’s time to wake up and smell the coffee ☕

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