InnerVentures

  • Beyond Technology Adoption – Business Scenarios with Microsoft Teams

    Microsoft Teams is such an incredible work productivity tool. It doesn’t just bring work from other applications into the conversation but the whole tool itself. That plus the ability it offers to structure activities into logical workflows provides perfect context for bringing business scenarios to life. Business scenarios are an important mechanism in beyond adoption to…

    Stephen Danelutti

  • Role of marketing in customer success

    I attended a customer success meetup last Friday which produced some excellent conversation. I’ve been thinking about the topic of this post for a while so added it to the list of discussion topics in the meetup. From the link above you’ll see it amongst a bunch of Post It notes. It was bundled alongside…

    Stephen Danelutti

  • Thought Rocket: Persona’s and knowing your users

    I put this simple video together the other day. I shared it on LinkedIn and it got some good feedback – check the comments. The post and comments go in to more detail in terms what I was thinking and how responses helped me flesh it out a little. So herewith, the video:

    Stephen Danelutti

  • What business are you in?

    The question in the title derives from the classic marketing thought piece by Theodore Levitt entitled Marketing Myopia. At the time it rocked not just the marketing world but the business world in general and has shaped business thinking ever since. Published in the Harvard Business Review in July/August 1960, it is no less relevant…

    Stephen Danelutti