This is a post in a series of four detailing how you can start a business during a recession (find them all eventually under the startup innovation tag). I think […]
Read moreTag: marketing
Launching a business in a recession – 2 of 4 – Branding
This is a post in a series of four detailing how you can start a business during a recession (find them all eventually under the startup innovation tag). I think […]
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Power Automate your content curation for WordPress
I started work a while back on trying to curate articles from a platform I use (Flipboard) and bringing them into WordPress. I started with a plugin called Feedzy, an […]
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How Artificial Intelligence is Changing Marketing Forever
Today, marketers need to be agile, intuitive and strategic to thrive. In future, they’ll need intelligence, of the artificial kind. Artificial Intelligence (AI) is changing how we market forever. AI […]
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3 ways to automate WordPress and improve content creation
This is a test post to some degree as well as an explainer. I’ve been trying to work out the best way to get a post out without needing to […]
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Less sales people more info – B2B buyers have spoken
The featured image in this post is based on an ironic state of affairs. Salesforce, arguably the best known CRM platform on the market, first started out life positioning itself […]
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Anatomy of clever marketing – Nespresso gets personal and location based
I received a newsletter in my inbox from Nespresso a week ago and I was so impressed I thought it worth sharing. Take a look at the screenshot below accompanied […]
Read moreMarketing sales and customer success for 360 degree effectiveness
In line with the trend I’m watching and some recent work I’ve been doing working with colleagues in sales and marketing, I had some brief additional thoughts around this topic. More on the trend here: Customer Success Marketing and Scale.
These thoughts in the form of a DanelDoodle are a little heavier on the sales side. I do work very closely with sales people because I end up landing with what they have sold so it’s in my interest. I also want them to do a better job because ultimately, especially in SaaS businesses, its all interconnected. After I have done my job and they come back to renew or upsell the customer, they will expect that I have done the right thing to make that easier for them. So its a two way street.
I think the doodle is fairly self explanatory and I am using it to share my thoughts with colleagues on how we can work better together. Maybe its of use to you.
State of advertising and company customer interactions 2021
My background in advertising makes this an interesting topic and you will hopefully soon see where the company customer interactions come in. I started out in the ad industry in […]
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What hope, the individual, drowning in a deluge of content?
I’ve been blogging on and off since at least 2005 in various forms or another, on many different platforms. This one is now 5 years old 🥳 (cue celebratory badge). The death knell for blogging has been tolled many times since. Social media and always on access through mobile phones have led to massive proliferation and consumption of content. Most is crap.
(more…)Customer Success and Marketing functions are increasingly interrelated and working together. With scale motions and operations it’s driving customer experiences to new heights. I’m not sure its a new trend but I’ve started watching it here: Customer Success Marketing and Scale
A trend watcher is an innovator that spots trends and determines if they are here to stay and whether they should be incorporated into existing strategy. I enjoy it, it keeps me on my innovation toes and I dabble. I’ve captured this view with a few trends I’m tracking and published reports on already: Trend Watching
Content Marketing 2020 – six things that work
Six of the things that I think work in terms of content marketing in 2020, captured in a DanelDoodle. This list is not exhaustive and the brief points for each are also not set in stone. Below is a brief additional paragraph on each.
(more…)The new customer success partnerships
Customer Success teams in SaaS companies (mostly what I am focusing on here) probably like to think they are the spearhead for making customers successful (as the name suggests). In […]
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Balance customer success at scale with high touch when new demand spikes
I’m extremely lucky to work in a space that supports remote working, where demand is booming. COVID-19 has driven demand in the opposite direction for many, effecting their very existing. […]
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Beyond Technology Adoption – Business Scenarios with Microsoft Teams
Microsoft Teams is such an incredible work productivity tool. It doesn’t just bring work from other applications into the conversation but the whole tool itself. That plus the ability it offers to structure activities into logical workflows provides perfect context for bringing business scenarios to life.
Business scenarios are an important mechanism in beyond adoption to drive business value.
Check out a brief intro and demo I’m using with customers into the use of Teams in the context of an example business scenario (marketing), focusing on getting things done and driving value.