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Launching a business in a recession – 2 of 4 – Branding

This is a post in a series of four detailing how you can start a business during a recession (find them all eventually under the startup innovation tag). I think it is a commonly held view that we are about to enter into or are already in a recession. For whatever reason you are thinking about starting a business at this time, I am helping a startup on a similar path and thought I would share what I am thinking about to help them (more on my mentoring here). The focus in this series is the really early stages prior to launch and the emphasis is on how to do things on the cheap ;)

Branding is not highest on the priority list when starting a business, but it is when launching and if you intend to have any kind of presence, even if it is minimal as you will see in later posts, you will need to look semi-decent. In other words, you can create branding that is not final but at least it looks good enough for initial activities. For this, these services that I cover in this post will more than do, and do not have to cost the earth, if anything.


Canva is such an amazing tool for designing just about anything and you don’t have to be a designer to use it.

It comes with many templates, including for logo design which is probably where you will start with your branding efforts, this plus fonts and colours.

You can even build a brand kit from what you have designed using the templates. Much is available for free, but I pay for that little more flexibility – check pricing here.


Fiverr is a marketplace for design resources where you have a whole world of freelance talent at your fingertips.

From Graphics & Design, Digital Marketing, Video & Animation to much more, you can find someone to do the work for you at a price point that works.

I generally start with basic designs in Canva and then take them to a pro designer on Fiverr to tweak and get professional artwork as required.

Bonus Tool/Service

Behance is the world’s largest creative network for showcasing and discovering creative work. It has now been acquired by Adobe but it remains free and open source and you can use it for a great many things, even to find designers or freelances. But I use it for inspiration.

You can filter your search by many different options and as you can see in the screenshot below, Logo Design is one of them. Here you get a vast array of inspiring designs from some of the world’s best creatives.

A good idea is to have an idea of what your logo should look like or represent and then do a word search for the term that best represents that. You can also just use Google if you want to broaden things further.

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