As I approach 10 years at Microsoft (disclosure), I can honestly say that when I started here, I didn’t think I would be here that long. Granted it was not […]
Read moreTag: strategy
Digital Transformation and the human wall of resistance
This DanelDoodle is a play on an original Tom Gauld cartoon and I create it with the utmost respect for a master doodler and sense maker. His cartoon, which I […]
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The Employee Experience Journey Matrix
As I am trying to conclude my work on the Employee Customer Experience Connection trend report, I felt an important yet lagging part of not just my work, but generally, […]
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Suite or best of breed strategies for customer success when enterprise software budgets are squeezed
It is in economic hardship that many offerings are put to the test and not least, the enterprise software offering. I’m reminded of this every day since I work supporting […]
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SenseMaking from the Web
Growth hacking is really just growth testing Posted on October 10. Who knew that “growth hacking,” a term coined in 2010 by Sean Ellis, the first marketer at Dropbox, would […]
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Launching a business in a recession – 4 of 4 – Selling
This is a post in a series of four detailing how you can start a business during a recession (find them all eventually under the startup innovation tag). I think […]
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Launching a business in a recession – 3 of 4 – Pre-Launch
This is a post in a series of four detailing how you can start a business during a recession (find them all eventually under the startup innovation tag). I think […]
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Why globalisation is still important despite headwinds and here is how to leverage it
I’ve just returned from a week in Japan with colleagues from all over the world – the featured image has yours truly pictured in one of sessions we held 😎 […]
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Launching a business in a recession – 2 of 4 – Branding
This is a post in a series of four detailing how you can start a business during a recession (find them all eventually under the startup innovation tag). I think […]
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Launching a business in a recession – 1 of 4 – Business Planning
This is a post in a series of four detailing how you can start a business during a recession (find them all eventually under the startup innovation tag). I think […]
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A jobs to be done primer to transform your innovation thinking
Tony Ulwick, Founder of Strategyn and leading proponent of Jobs to be Done (JTBD) theory and innovation thinker extraordinaire, ran a webinar the other day. I could not attend due […]
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Infinite experience at the intersection of employee and customer
As I am writing a new trend report on the subject (Employee Customer Experience Connection), I’m always on the lookout for new indicators that the trend is catching on through […]
Read moreAt the intersection of inner and outer worlds – the individual and company
The inner and outer worlds are indivisible and if you are to make a sucess of yourself as an individual, you need to think of both. When it comes to […]
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How Artificial Intelligence is Changing Marketing Forever
Today, marketers need to be agile, intuitive and strategic to thrive. In future, they’ll need intelligence, of the artificial kind. Artificial Intelligence (AI) is changing how we market forever. AI […]
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How Microsoft Viva can drive Performance – Correlating and Tracking Business Outcomes
I’m doing a lot of Microsoft Viva work with customers (disclosure) as well as working on a trend report on a related subject, so I am constantly thinking about where […]
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