I tried ages ago to find out if I could have a conversation with myself on WhatsApp. Turns out you can but it’s a right royal pain to activate. Also, its not persistent between devices, i.e. when I message myself on the phone, I expect to see that same message on my desktop App. That doesn’t work. See below how with the same profile, different messages between PC and iPhone based messages are shown.
I tried it on Facebook Messenger and it works – but this is an App I rarely use so no good for me. I need it where I conduct the majority of my personal conversations which is in WhatsApp.
I could look at a dedicated App but I don’t want another App like the interesting looking Talk to Myself App. I want to do it all in the Apps I already use heavily for personal or work purposes.
I guess all this begs the question why I want to even do this?
Main purpose and why
Quick sharing between devices. Yes I could use something like Collections in Edge for links, but that doesn’t work for files so easily – they are getting a new Drop function I need to check out. For files I could use OneDrive and for notes I could use OneNote. This leads me to a second point.
Because I spend so much time in chat, I don’t want to have to leave chat to open another App. Less context switching, which places a burden on ease of use, would be a boon.
Journaling has many known benefits (just do a search for any number of good articles on this) but doing it in chat would be sooooo beneficial for reasons already mentioned. Check out the Talk to Myself App mentioned above on how journaling could work in a chat App. Love the tagging function especially for simple categorisation.
Imagine not having to employ any sales or customer success people or adopt any of the tactics they use – because the product sells itself or gets utilised by users without any help. I’m being facetious, but in a nutshell that is the promise of product led growth.
This week, Microsoft announced the launch of a new product called Viva (disclosure). Actually it is far more than a new product in many ways. It is also an attempt at consolidating technologies in the employee experience category as well as creating the category. It is also a shrewd leverage of the Teams as a Platform strategy which I have written about severaltimes. Since Viva will be served exclusively through Teams, this is a perfect execution of the Teams as a Platform strategy. And it brings the new product and its functionalities into the Flow of Work.
B2B selling was already changing before COVID-19. I’ve written before about how I think customer success practices with their emphasis on product usage is changing sales to be more data and impact driven and more receptive to the user, not just the purchasing unit. This change is not unique to enterprise software sales – think about how you purchase cars these days, I did and it involved very few sales people or even physically seeing the car. VC Andreessen Horowitz looks to startups for inspiration and new research from McKinsey provides data points.
I had an interesting conversation on LinkedIn the other day. It was based on a retrospective view of the customer success profession which I had written about on the State of Customer Success in 2018 after attending a conference. I captured the essence of the conversation in a DanelDoodle and discuss briefly here.
I had interesting chats with customers and colleagues recently that I wanted to capture and share. The context was enterprise collaboration technology but I also wanted to expand a little on the increasing business of technology’s influence on culture more broadly and vice versa. It probably raised more questions than answers.
One of the first things a customer will question in a downturn, is where they can cut or reduce recurring payments or OPEX. They will look for any reason, rational or otherwise. Licensing commitments aside, if you are a SaaS business and have been doing your job well, they should find only reasons to stay. Going forward, you can also do things to keep them committed.
This DanelDoodle pretty much speaks for itself but just a few added notes. The feedback loop is the critical element for success (aside from the obvious one – the customer/user being at the centre of everything).