Not much elaboration needed but a few words just to be clear about what I am saying in this doodle:
- These three elements of product, service and strategy are the biggest (but not only) influencers on the success enterprise customers have with the use of their technology. For instance I believe the sales process and what is promised has a huge impact too but not for this list.
- I’m indicating with the size of the circles which ones I believe have the most influence.
- The pull and push points relate to the nature of the influence on the use and ultimate success of the technology.
- I think most of the items listed in each area are clear enough but if you are not on the job to be done point I added a link to a good explanation. And on professional services, by these I generally mean paid for services delivered by the vendor or partners and could include things like change management, training, etc.