InnerVentures

  • Marketing sales and customer success for 360 degree effectiveness

    In line with some recent work I’ve been doing working with colleagues in sales and marketing, I created a doodle and had some brief additional thoughts around this topic. These thoughts in the form of a DanelDoodle are a little heavier on the sales side. I do work very closely with sales people because I…

    Stephen Danelutti

  • State of advertising and company customer interactions 2021

    My background in advertising makes this an interesting topic and you will hopefully soon see where the company customer interactions come in. I started out in the ad industry in the 90’s but left it before the turn of the century. My reasoning: the writing on the wall which indicated a gradual decline and irrelevance…

    Stephen Danelutti

  • The technology platform business we are all in

    Stephen Danelutti

  • SenseMaking – The Customer Success Superpower

    SenseMaking is not just for those in the Customer Success business. That post links to a report on skills of the future and SenseMaking is very much one of them, for all future workers. In an increasingly complex and noisy world you can see why. For Customer Success it makes even more sense.

    Stephen Danelutti

  • The employee customer experience connection – fundamentals

    Here is an infographic with some supporting source material and an industry overview for context if you want it. Here too is where my interest and expertise in this space lie. This post is intended to dig a little deeper on the subject. Check out the diagram which captures a little more detail than I’ve…

    Stephen Danelutti

  • Update on As a Service Trends

    Sources for image gallery plus other related articles: Culture: The Biggest Challenge in Getting the Subscription Model Right MaaS transit: The business of mobility as a service The first era of SaaS ends: ‘Best of breed’ was prelude to ‘systems of delivery’ Smart Growth: the Case for Measuring Brain Capital Customer Experience Redefined: Insights From Chief Customer Officers on the Frontlines Top 10 IT…

    Stephen Danelutti

  • State of a category – customer success 2021

    I’ve been in this space formally for almost 10 years now. I say formally because I’ve been doing the work a lot longer, just under another name. I’ve been passionate about it all these years and still am but after that long, you’ve got to question things. I’ve written on the state of customer success…

    Stephen Danelutti

  • A synergy of forces shaping the future of work

    Stephen Danelutti

  • Employee Experience Platform – the birth of a category

    This week, Microsoft announced the launch of a new product called Viva (disclosure). Actually it is far more than a new product in many ways. It is also an attempt at consolidating technologies in the employee experience category as well as creating the category. It is also a shrewd leverage of the Teams as a…

    Stephen Danelutti

  • On Microsoft Teams and building digital ecosystems and platform businesses

    In a recent FT article (registration required) based on an interview with Satya Nadella, CEO of Microsoft, he makes the point that “Teams is on its way to becoming a digital platform as significant as the internet browser, or a computer operating system”. I work with customers on their use of Microsoft Teams (disclosure) day…

    Stephen Danelutti

  • Customer success operations – some answers

    I was asked by Brook Perry from ’nuffsaid if I would be interested in contributing to an article she was working on with others to get feedback on a set of questions covering customer success operations. Being close to my heart I agreed. I’ll update this post with a link to the article once it…

    Stephen Danelutti

  • On the value of innovation

    I’m part of an innovation community at work. A question was asked of the community, why innovation, what is its value and can we provide any examples. My answers:

    Stephen Danelutti

  • Content Marketing 2020 – six things that work

    Six of the things that I think work in terms of content marketing in 2020, captured in a DanelDoodle. This list is not exhaustive and the brief points for each are also not set in stone. Below is a brief additional paragraph on each.

    Stephen Danelutti

  • As a Service trend research – customer solutions

    This is a topic I will be covering as a chapter in my As a Service trend report. It’s not entirely dissimilar to one of the other chapter topics I will be covering and have written about here: As a Service trend research – products to services.

    Stephen Danelutti