InnerVentures

  • Productivity – we have a problem

    There has been a flurry of bad press for productivity recently, especially in relation to remote work, but in general too. This is not entirely a new thing – see this pre-pandemic post from a Global Government Forum on The productivity problem: causes, consequences and cures. Two recent discussions around productivity have spurred on this…

    Stephen Danelutti

  • Business Apps are Booming – Catch the Wave

    Stephen Danelutti

  • Minding the accelerating technology gap

    Even if every company is now a tech company, there is still a massive gap between the early and fast adopters and the laggards. It goes beyond the chasm of initial technology adoption because now the assumption is all companies have to be using technology in some form or other to compete. The question is…

    Stephen Danelutti

  • Anatomy of clever marketing – Nespresso gets personal and location based

    I received a newsletter in my inbox from Nespresso a week ago and I was so impressed I thought it worth sharing. Take a look at the screenshot below accompanied by a few brief comments.

    Stephen Danelutti

  • Beyond onboarding – growth hacking adoption of your product with customers

    NOTE: Enterprise technology and Microsoft 365 (M365) customers are predominantly the context for this post but hopefully it is still useful more broadly. In this context, I define onboarding as the set of activities related to the initial provisioning and orientation of a technology for users. It should ensure that users have seamless access and…

    Stephen Danelutti

  • The post pandemic organisation’s hierarchy of needs

    This is a long overdue follow-up to a piece I doodled and wrote about way back in 2016: The Modern Organisation’s Hierarchy of Needs. For two main reasons its due an update. The clue to the first is in the original title. Anything that lays claim to being modern needs a revisit at least every…

    Stephen Danelutti

  • Marketing sales and customer success for 360 degree effectiveness

    In line with some recent work I’ve been doing working with colleagues in sales and marketing, I created a doodle and had some brief additional thoughts around this topic. These thoughts in the form of a DanelDoodle are a little heavier on the sales side. I do work very closely with sales people because I…

    Stephen Danelutti

  • State of advertising and company customer interactions 2021

    My background in advertising makes this an interesting topic and you will hopefully soon see where the company customer interactions come in. I started out in the ad industry in the 90’s but left it before the turn of the century. My reasoning: the writing on the wall which indicated a gradual decline and irrelevance…

    Stephen Danelutti

  • The technology platform business we are all in

    Stephen Danelutti

  • SenseMaking – The Customer Success Superpower

    SenseMaking is not just for those in the Customer Success business. That post links to a report on skills of the future and SenseMaking is very much one of them, for all future workers. In an increasingly complex and noisy world you can see why. For Customer Success it makes even more sense.

    Stephen Danelutti

  • The employee customer experience connection – fundamentals

    Here is an infographic with some supporting source material and an industry overview for context if you want it. Here too is where my interest and expertise in this space lie. This post is intended to dig a little deeper on the subject. Check out the diagram which captures a little more detail than I’ve…

    Stephen Danelutti

  • Update on As a Service Trends

    Sources for image gallery plus other related articles: Culture: The Biggest Challenge in Getting the Subscription Model Right MaaS transit: The business of mobility as a service The first era of SaaS ends: ‘Best of breed’ was prelude to ‘systems of delivery’ Smart Growth: the Case for Measuring Brain Capital Customer Experience Redefined: Insights From Chief Customer Officers on the Frontlines Top 10 IT…

    Stephen Danelutti

  • State of a category – customer success 2021

    I’ve been in this space formally for almost 10 years now. I say formally because I’ve been doing the work a lot longer, just under another name. I’ve been passionate about it all these years and still am but after that long, you’ve got to question things. I’ve written on the state of customer success…

    Stephen Danelutti

  • A synergy of forces shaping the future of work

    Stephen Danelutti