Posted on Leave a comment

SenseMaking from the Web

This post is an aggregation of recent articles that I have collected over at Flipboard on my magazine there. It captures great sense making from others, in other words, great articles from other sites I thought worth capturing and sharing. Curating good articles is a discerning process and I’ve automated the delivery of it in WordPress using a Power Automate Flow to achieve this – more on that here.

3 simple tricks for driving change in your workplace, no matter your role

Posted on October 7. The authors of ‘Hack Your Bureaucracy’ explain a central misunderstanding about getting things done: change happens just because the person in charge declares it should. In our experience, too many people think that the president—or your CEO, organization head, or university president—is the …

Why Customer Service Is the New Marketing

Posted on October 6. October 6, 2022 SPONSORED CONTENT Sprinklr’s Arun Pattabhiraman explains how brands can close the gap between these two functions. Happy customers make …

XaaS and subscription business models | Get started with business model innovation | SAP Insight

Posted on October 6. Explore business model innovation and the rise of XaaS and subscription business models – learn about the benefits, examples, and more.

Research: How Employee Experience Impacts Your Bottom Line

Posted on October 6. Executives might be more accustomed to seeing business cases and ROI calculations from marketing and sales teams, but they should start empowering talent departments to make their own case. Why? Because customer-facing employees and revenue are strongly linked, the authors find. In their research, …

AI can produce prize-winning art, but it still can’t compete with human creativity

Posted on October 6. People consider creativity to be inherently human. However, artificial intelligence (AI) has reached the stage where it can be creative as well. A …

The rise of product-led growth is creating opportunities for startups

Posted on October 1. Welcome to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here. More companies are adopting product-led growth (PLG), in which the product itself does most of the …

How to Prepare for AI Writing Disruption in Content Marketing

Posted on September 27. The content marketing industry is witnessing a paradigm shift. The search for the keyword “AI copywriting” is trending upward globally. On Google Trends, between December 2021 and now (August 2022), the search term has maintained an upward trend. Also trending alongside it are more specific keywords, …

The real opportunity in creative AI: Deepening human creativity

Posted on September 25. We are on the cusp of a paradigm shift brought by generative AI — but it isn’t about making creativity “quick and easy.” Generative technology opens new heights of human expression and helps creators find their authentic voices. How we create is changing. The blog you read earlier today may have …

What is the future of the employee experience?

Posted on September 25. Employee experience directly impacts the customer experience so it’s critical for businesses to invest in both to achieve success Every company’s success is tied to its talent – recruiting and retaining the employees needed to deliver high-level customer experiences that support the bottom line. Yet …

9 Future of Work Trends Post Covid-19

Posted on September 25. In short: Ongoing changes in the way people work have permanently transformed employees’ relationship with and expectations of work. • Hybrid work could …

Posted on Leave a comment

SenseMaking from the Web

This post is an aggregation of recent articles that I have collected over at Flipboard on my magazine there. It captures great sense making from others, in other words, great articles from other sites I thought worth capturing and sharing. Curating good articles is a discerning process and I’ve automated the delivery of it in WordPress using a Power Automate Flow to achieve this – more on that here.

The Value of Content: Subscriptions and the Passion Economy | Digital Marketing Resource Hub

Posted on September 9. Have we now reached the point where the average internet user accepts that good content is worth paying for? Host Will Francis and digital marketing …

The Rise Of The Rundle: A New Trend For Subscription-Based Services

Posted on September 9. Two longstanding trends in business might be merging, createing a new way for us to purchase and consume. When it comes to poorly branded concepts in business, the “rundle” is high on the list. It’s the brainchild of the very outspoken NYU professor, L2 founder, serial podcaster, and occasionally …

Creating Shared Value

Posted on September 9. The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new lows, leading government …

3 Ways to Maximize the Benefits of Hyperautomation

Posted on September 9. All businesses should explore any opportunity to streamline workflows and speed up production. Hyperautomation (i.e., using technology to allow any processes to run without manual intervention) is a chance to give your business process automation efforts the jolt they need to reach their full …

Can humanity be recreated in the metaverse?

Posted on September 9. Today, the internet is a mostly 2D platform that we consume through a screen. It is a command-line prompt for the reality we live in. Instagram posts, Tiktoks, text messages, emails and voice memos are all digital artifacts things people create and receive in the physical world. But this will …

How Microsoft Digital improves its own Employee Experience—and yours—as Customer Zero – Inside Track Blog

Posted on September 9. Anyone who has been around the technology industry for a while is familiar with the concept of “dogfooding.” “Eat your own dog food” is a phrase that …

Product-Led Growth Companies Find a New Way to Serve Customers

Posted on September 7. • Data, AI, & Machine Learning • Strategy • Business Models • Quality & Service • AI & Machine Learning • Automation • Technology Innovation Strategy subscribe-icon …

How Employee Experience Can Transform Customer Experience

Posted on September 6. Sound the alarms! Everyone is talking about customer experience and digital transformation. For some, this is an exciting conversation and others it …

Posted on Leave a comment

Update on As a Service Trends

Sources for image gallery plus other related articles:

Culture: The Biggest Challenge in Getting the Subscription Model Right

MaaS transit: The business of mobility as a service

The first era of SaaS ends: ‘Best of breed’ was prelude to ‘systems of delivery’

Smart Growth: the Case for Measuring Brain Capital

Customer Experience Redefined: Insights From Chief Customer Officers on the Frontlines

Top 10 IT & Technology Buzzwords You Won’t Be Able To Avoid In 2021

Cisco launches Cisco Plus, a step toward network as a service

Artificial Intelligence as a Service Market Current Development, Growth Rate by Manufacturers – Microsoft, Google, Bigml, IBM, Amazon Web Services, SAP, FICO, SAS Institute, Baidu, Intel, Salesforce

How Subscription Platforms Have Become Revenue-Generating, Real-Time Fan Clubs

Sustainable Fashion: Where the Circular Economy meets the Subscription Economy

Subscription and Usage Management Technology Needs for the Modern Economy

Be more Zoom! COVID’s ‘wake-up call’ to business will fuel Subscription Economy growth, says Zuora CEO Tien Tzuo

Which Streaming Service Has the Most Subscriptions?

In the As-a-Service economy, ‘subscription’ without ‘service’ just won’t fly

Council Post: The New AAS Economy: Why The “As A Service” Sector Is Booming

Can the Subscription Economy Save Financial Services?

Employee customer experience connection – infographic

Posted on 1 Comment

Two brains on “Everything as a Service” for the price of one

These are some thoughts captured and co-written by Stephen Danelutti and Jason Noble, two long time contributors to the world of Everything As a Service (XaaS) who met recently. We realised our common background and insights and decided to produce this combined thought piece – hope you enjoy.

Continue reading Two brains on “Everything as a Service” for the price of one
Posted on 2 Comments

As a Service trend research – products to services

One of the chapters I am covering in a trend report I am working on (As a Service Trend) will explain how even tangible products can be open to “servicification” and purchased or subscribed to. For example, razors for personal grooming, cars for transport, fork lifts for logistics, etc.

Continue reading As a Service trend research – products to services
Posted on 1 Comment

The engine of the subscription economy

I read this article the other day: 4 Reasons Why Salesforce Could Acquire Zuora. I’m writing this trend report: As a Service Trend. Two of the chapters I will be covering are Subscription Economics and Technology Ecosystems. Point 2 in the first article linked above gets to the heart of and intersection between these two chapters and this post is a way to explore the topics.

Continue reading The engine of the subscription economy
Posted on 6 Comments

The end of ownership and the rise of usership

Music streaming before iPhone and Spotify

To own or to use is not a new concept. I started grappling with this at least 12 years ago when I worked for a technology division at Sony and we developed a mobile music streaming service with Vodafone. That was in the day before iPhone was launched, before Spotify, when the iPod was on the rise. Check out the demo video I recorded.

Continue reading The end of ownership and the rise of usership
Posted on 1 Comment

Update on As a Service Trends

Click to enlarge and view separately

I’ve not had a chance to post for a while and there has been a fair bit of activity in the space so I have quite a bit to share.

I have also run a few numbers through the data visualisation machine and come up with the infographic at left – feel free to use and share.

So herewith some of the best posts from recent weeks.

New SaaS Delivery Models Require New Customer Success Delivery Models. A solid piece on how Customer Success roles need to change in the maturing SaaS space. Sticking with the SaaS space, this article does a really good job of explaining how to manage your vendor if you use a SaaS product: How to manage SaaS Vendors in the Subscription Economy. And for some other really good posts on these themes:

New entrants to the space

These include:

This collection of announcements above 👆 shows the sheer breadth of industries effected by the As a Service trend – nothing is off limits.

Industry specific news

There were a batch of articles and new research:

Trend indicators

Here is a good summary of the trend which includes commentary on all the different industries being effected by the subscription economy: Subscription Services Draw Companies Closer To Customers. As with so many of the posts that I reference to the subscription economy, this one points to its darling Zuora, as you can see from the source of the chart. But their standing at the top of the subscription economy heap (as a company that powers the economy) may be under threat as new entrants join the fray: Stripe billing launches in Europe to power subscription companies across the continent.

There are other signs of a growing consolidation and integration in the Subscription Economy and Customer Success industries with the announcement by Medallia of their Strikedeck acquisition. Also Customer Success leader Gainsight’s announcement of the broadening of their portfolio into a “Customer Cloud”.

Posted on Leave a comment

Update on As a Service Trends

Nuggets from the last few weeks. If you have any similar announcements, reports or good articles, please share in a comment as I’m collecting them for a new eBook / trend report 😁

Posted on Leave a comment

Update on As a Service Trends

As I think more about this whole space and track the developments in it with posts like this, I’m trying to envisage dynamics of the perfect business in it.

That gave rise to the DanelDoodle at left. Just some fun and very quick so not sure they are absolutely right. I’ll get a better feel for this as I complete my new trend report / eBook on the subject and it may become clearer and a little more scientific.

Anyway onto latest developments which is always the purpose of these posts in the form of announcements, articles, etc.

If you have any As a Service examples please share in a comment as I’m collecting them :)

Posted on Leave a comment

Update on As a Service Trends

When Ikea considers changing its business model then you know something is afoot. The big news this last week was Ikea thinking about making certain items available on a subscription basis.

Good article on that here where the screenshot at left is from.

It’s looking at doing so on a trial basis so this will be a very interesting one to keep track of and see how things progress.

Circular economy

That article linked to above points to the concept of a circular economy which I was not even aware of but should be in the context of the As a Service trend that this post is about. The pasted paragraph below from the article says it all:

When Amsterdam’s Schiphol Airport remodeled a terminal, it didn’t buy light bulbs; instead, the company signed a contract for “light as a service” from Signify, the company formerly known as Philips Lighting. Signify owns the physical lights, giving it the incentive to make products that last as long as possible and that can be easily repaired and recycled if anything breaks. The service is one example of a shift to a circular economy model. 

iPhone as a Service

I’m currently on Apple’s iPhone Upgrade Programme which in my view is its foray into the as a Service model. I captured how they are getting a little more tactical in my last Update on As a Service trends. Other than the obvious benefits they are targeting, that tactic shows how important it is to start treating your customers that sign up to a recurring financial commitment, with white gloves, so come time to renew, they do.

Volvo leading the race?

I cannot speak as intimately for Volvo’s execution on their subscription and as a Service promise but they are certainly talking a good talk. By all accounts they are struggling to keep up with demand. I’ve already written about my recent experience buying a car, which is all but a subscription service except in name. That experience is definitely not firing on all cylinders 😬