Designing messages for impact

2–3 minutes

It’s something that arguably is going to be taken over by AI in the not-too-distant future, but the discerning human eye will always be needed to finetune things. Or so I believe. This post is about the various aspects of design I have been playing with alongside AI to determine the current possibilities.

From a pure design point of view, I love the Bento Box Design approach. It may be targeted at social media use, but I think it can work in many channels.

I am trying to replicate it here in WordPress in this post. I actually got the idea from a video on YouTube.

Check out the video on the CSS Grid Builder, the tool I used for the design below. I also used the AI Assistant Block in WordPress – none of the text is mine.

I’m not saying the above design is perfect, far from it. But it was pretty easy to create so let me try capture the advantages of this process and outcome:

  1. It was easy, I mostly just followed the instructions in the video and that’s it.
  2. The content (text and images) are in the page, or post rather, and didn’t require a designing tool per se, like PhotoShop, Canva, PowerPoint, etc. This means I can edit it easily later if needed by just editing the post. This also means the content is all indexable by search engines.
  3. I could work with the design alongside other content in the post, just like I am adding extra text here.
  4. This design can be saved as a pattern and synced across many pages – more about that here: Create a Pattern.
  5. It’s responsive and works on multiple screen sizes, unlike a static image would behave.

As communications and design become more and more important in a cluttered, over saturated world, with AI exacerbating that, I think cutting through with impactful messaging becomes more and more important.

Video is the next frontier that I’ll be exploring. And I will endeavour to use AI to explore this entire challenge wherever possible.

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