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Why selling productivity is hard and what to focus on instead
David Sacks who founded Yammer (the original enterprise social network) alongside Adam Pisoni, knows what it takes to build a business or two. He nailed it in this tweet from the other day:
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The engine of the subscription economy
I read this article the other day: 4 Reasons Why Salesforce Could Acquire Zuora. I’m writing this trend report: As a Service Trend. Two of the chapters I will be covering are Subscription Economics and Technology Ecosystems. Point 2 in the first article linked above gets to the heart of and intersection between these two…
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The product customer success cycle
This DanelDoodle pretty much speaks for itself but just a few added notes. The feedback loop is the critical element for success (aside from the obvious one – the customer/user being at the centre of everything).
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Customer Success Influencers
Not much elaboration needed but a few words just to be clear about what I am saying in this doodle:
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Customer Success outcomes and their causes
I’m trying to distil the essence in this doodle, often for my own sanity, to help me focus on the right activities in the work I do with customers.
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Update on As A Service Trends
It’s been a while since my last update and there’s been lots going on so sit down, grab a ☕ and enjoy reading about a host of new announcements and articles capturing the trend.
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Update on As a Service Trends
The latest and greatest posts and research on the subject and these are all being tracked with a tag here. I include Customer Success in this being a subset of the As a Service trend but I’ve added it under a separate section. The future of car ownership: Cars-as-a-service Automated Vehicles Will Unlock Countless as…
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Fighting beaurocracy in Customer Success
Are you a Customer Success leader? Do everything you can to remove barriers in the way of your CSM’s so they have only one thing to focus on: Customer Success
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Beyond Technology Adoption – Business Scenarios with Microsoft Teams
Microsoft Teams is such an incredible work productivity tool. It doesn’t just bring work from other applications into the conversation but the whole tool itself. That plus the ability it offers to structure activities into logical workflows provides perfect context for bringing business scenarios to life. Business scenarios are an important mechanism in beyond adoption to…
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Update on As a Service Trends
I’ve not had a chance to post for a while and there has been a fair bit of activity in the space so I have quite a bit to share. I have also run a few numbers through the data visualisation machine and come up with the infographic at left – feel free to use…
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Update on As a Service Trends
Nuggets from the last few weeks. If you have any similar announcements, reports or good articles, please share in a comment as I’m collecting them for a new eBook / trend report 😁 New EV startup Canoo will only sell cars on a subscription basis. The interesting thing here is not so much about a…
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Thought Rocket: Anatomy of a Perfect Customer Success
I captured a few simple points in a video a few weeks back in a flash of contemplation (hence thought rocket). Other than capture and share it here I wanted to elaborate a little. First the video: The first thing to say is that customer success is not an isolated event or activity and this…
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Adoption Hacks
Adoption hacks are little tips and tricks you can use to stimulate adoption of technology. Actions that can include any number of activities, all designed to get users learning about, understanding and using features of a technology to get new value from it. Activities can be anything from communication, learning components, social proof (showing how…
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Update on As a Service Trends
As I think more about this whole space and track the developments in it with posts like this, I’m trying to envisage dynamics of the perfect business in it. That gave rise to the DanelDoodle at left. Just some fun and very quick so not sure they are absolutely right. I’ll get a better feel…
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