This is my fourth trend report. Find out more about the new one I am working on and past reports here: Trend Watching. I created this one as a PDF that you can download. The intention is to facilitate audience ease of access and reading. Using PDF Expert which is an App you can download for free, gives the best experience on an iPhone and iPad, but any PDF reader will work and on any device. Best viewing experience explained here.

This page is part of my adventures section which captures all the kinds of things I have worked on and shipped over the years. Below is a little more background on this Trend Report and then you can view some sample pages and buy it to download the report as a PDF.

The value of the Employee and Customer Experience Market combined is over $100B, making it worth paying attention to.

Separately they are most definitely trends in their own right and have been for some time. But it is when they are joined up that these two activities are at their most powerful.

That’s because what happens inside a company is reflected outside and employees have a direct impact on the customer experience. So it’s worth taking care of the employee so they in turn take care of the customer. And understanding the connection is paramount.

The purpose of a business is to create and keep a customer, Peter Drucker once famously stated. Companies need to properly understand and appreciate the role empowered employees play in this.

Want a free copy of the report? Reach out to me via the contact page and I’ll send you one.