I’ve written two trend reports, both available on iBooks only. I chose iBooks because of my intended audience – senior executives who are most likely to have the devices that can access them. The process of publishing for iBooks was also super easy by using iBooks Author – software that manages the creation and publishing side of things.
The context for both is Work of the Future and they were part of a series. My third to be was started but has now become much more about trend watching with frequent updates on various trends through posts on this site.
Below is the second I wrote:
Executives in boardrooms are increasingly thinking, worrying and talking about a new factor that’s changing everything in their world – the growth, innovation and market power of small and start-up companies. In a recent survey of 250 executives at both large and small firms, about 40 percent said their industries were being disrupted by start-ups. Most respondents believed that small companies have significant marketplace advantages over their larger counterparts, such as a greater willingness to take risks and more flexibility.
In short, large corporations are focusing their attention on small and start-up companies as never before, cooperating with them, mentoring them, investing in them, behaving like them or acquiring them.
As the world of business moves faster, only those agile and innovative enough survive and thrive. A new breed of company is being spawned from the startup ecosystem or is created by entrepreneurial individuals working inside existing organisations, emulating startups and/or working with them. This second report covers the trend and documents those leading the way, their practices and it shows you a path.