InnerVentures

  • Subscription Model Success Factors

    Stephen Danelutti

  • Cloudy with a chance of churn and how to retain your SaaS customers

    One of the first things a customer will question in a downturn, is where they can cut or reduce recurring payments or OPEX. They will look for any reason, rational or otherwise. Licensing commitments aside, if you are a SaaS business and have been doing your job well, they should find only reasons to stay.…

    Stephen Danelutti

  • Zen and the right view of cloud technologies

    On the path to the cloud, just as in life (as the Buddha would have us understand), one must submit our most cherished assumptions to rigorous questioning. We would make better decisions if we were clearer about the foundations of our own thinking. Cloud technology is a vast subject and this post tackles just a few…

    Stephen Danelutti

  • 150 Million reasons the subscription economy is real

    Amazon.com recently announced financial results for its fourth quarter ended December 31, 2019 – Source: The Information. Amongst all the announcements is the staggering figure referred to in the title, in relation to Prime membership. From the announcement:

    Stephen Danelutti

  • Ways auto industry can transform with As a Service and employee experience

    The automotive industry is scrambling to transform itself in various areas: green (move to electric); smart (move to connected), etc. Much is being driven by nimble startups like Tesla, unencumbered by legacy concerns. This post focuses on two two areas that could further drive the turnaround and may be even more important because they are…

    Stephen Danelutti

  • The engine of the subscription economy

    I read this article the other day: 4 Reasons Why Salesforce Could Acquire Zuora. I’m writing this trend report: As a Service Trend. Two of the chapters I will be covering are Subscription Economics and Technology Ecosystems. Point 2 in the first article linked above gets to the heart of and intersection between these two…

    Stephen Danelutti

  • The product customer success cycle

    This DanelDoodle pretty much speaks for itself but just a few added notes. The feedback loop is the critical element for success (aside from the obvious one – the customer/user being at the centre of everything).

    Stephen Danelutti

  • Update on As A Service Trends

    It’s been a while since my last update and there’s been lots going on so sit down, grab a ☕ and enjoy reading about a host of new announcements and articles capturing the trend.

    Stephen Danelutti

  • Update on As a Service Trends

    The latest and greatest posts and research on the subject and these are all being tracked with a tag here. I include Customer Success in this being a subset of the As a Service trend but I’ve added it under a separate section. The future of car ownership: Cars-as-a-service Automated Vehicles Will Unlock Countless as…

    Stephen Danelutti

  • The end of ownership and the rise of usership

    To own or to use is not a new concept. I started grappling with this at least 12 years ago when I worked for a technology division at Sony and we developed a mobile music streaming service with Vodafone. That was in the day before iPhone was launched, before Spotify, when the iPod was on…

    Stephen Danelutti

  • Update on As a Service Trends

    I’ve not had a chance to post for a while and there has been a fair bit of activity in the space so I have quite a bit to share. I have also run a few numbers through the data visualisation machine and come up with the infographic at left – feel free to use…

    Stephen Danelutti

  • Update on As a Service Trends

    Nuggets from the last few weeks. If you have any similar announcements, reports or good articles, please share in a comment as I’m collecting them for a new eBook / trend report 😁 New EV startup Canoo will only sell cars on a subscription basis. The interesting thing here is not so much about a…

    Stephen Danelutti

  • Update on As a Service Trends

    As I think more about this whole space and track the developments in it with posts like this, I’m trying to envisage dynamics of the perfect business in it. That gave rise to the DanelDoodle at left. Just some fun and very quick so not sure they are absolutely right. I’ll get a better feel…

    Stephen Danelutti

  • Update on As a Service Trends

    When Ikea considers changing its business model then you know something is afoot. The big news this last week was Ikea thinking about making certain items available on a subscription basis. Good article on that here where the screenshot at left is from. It’s looking at doing so on a trial basis so this will…

    Stephen Danelutti