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3 reasons retailers are leading at the intersection of employee and customer experience

As the featured image suggests, this is a thought rocket, some sensemaking on the fly – essentially some quick thoughts on a recent development, announcement, etc.

This post is related to a trend I am watching: Employee Customer Experience Connection. My thinking is captured in the title, in essence. It came to me on discovering the video from Samsung after which I have also added some additional thoughts:

This is really inspiring and makes total sense. It’s well within the realm of the possible so I don’t think this is just marketing fluff.

I dug a little deeper and found this article: Here’s how retailers can improve employee and customer experiences.

So clearly the hero’s of this video are Scandit technology and the Galaxy XCover Pro. But Microsoft Teams on which I work a lot (disclosure) also cracks a nod in the article.

That makes total sense and Microsoft is doing a lot of work with retailers on this – check this video out showing how the venerable institution that is Marks & Spencer in the UK, is using Teams to support their frontline workers.

Here’s why retailers are leading

  1. Frontline workers often kept things afloat and profitable during the pandemic and are the face of employee experience (EX) and customer experience (CX). It’s where the rubber hits the road. Frontline workers in retail (unlike in manufacturing) are interacting with customers all the time – there really does have to be a meeting of these two experience connections as I have posited in the trend that I am watching – see infographic below which I created for this. The Samsung video really illustrates this superbly for this industry specifically.
  2. In 2022, labour shortages in general but acutely for this industry will force organisations to take a closer look at the intersection of their experience data. They will need to optimise these experiences to wring out every possible efficiency in an highly pressured and competitive environment – those that do so will win. The way to do it is through insight as to how the company is delivering through and for these two critical stakeholder groups – employee and customer.
  3. Employees want what customers already have – consumer grade experiences. And nowhere is it more evident than in retail and especially when online shopping has also exploded. So consumers have become expert at using digital to enhance their shopping experience. Employees had better be up to the same level and need/want to be – often customers in store will confront employees with the fruits of their expertise and knowledge. Internal employee tools are often not up to scratch but that is changing – see the M&S experience and how vendors like Microsoft are beefing up their support to the retail industry.

I’ve also written about the retail industry in a special section of my latest trend report – you can find out more about that and get the report by hitting the button:

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How to run a Hackathon for Microsoft Teams and Power Platform

I’ve decided, while I work in the business of dealing with customers questions on Microsoft 365 all the time (disclosure), either directly or indirectly, I might as well share them if they can be of help to others. Where I can of course and naturally, not just the questions but the answers too. All questions and answers respect both sides sensitivities. This is where I started the activity and this post uses a slightly different format but is essentially the same approach.

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Considering Microsoft Teams as a Platform – get started with App templates

In several foundational pieces I have written about Microsoft Teams as a Platform (disclosure). This post gets to some of the detail and focuses on a simple way to get started with use of App templates in Teams. This is a big focus of my work with customers at the moment and I give an overview of the App template library and then dive into two popular Apps.

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Mindfulness in the enterprise – enlightenment attained

For good reason (escalated by the COVID-19 pandemic), enterprises realise they need to ensure employee’s mental wellbeing is taken care of. Also that employees are helped to better take care of themselves. It’s in the enterprise’s interest. Activities geared to supporting them are booming and IT and HR departments are driving them. Mindfulness practice is an important aspect but there is more.

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The reinvention of normal at work

There are key activities and those leading them at the heart of the changes happening at work as a result of the pandemic. Some are quick to adopt them and others not. Then there are those that will unfortunately not survive. Activities focus on events, remote work and learning.

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The hidden cost of complexity in enterprise software

It’s an unfortunate side effect of growth that when your enterprise software goes hyperscale in a growing market, you will need to accommodate an ever expanding set of customer demands for new functionality. Doing so fends of competition but adds complexity and friction to the user experience. It can even be counter-productive and lead to slowing growth or churn.

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How to make your activities pop in Microsoft Teams 💥

I’m often asked by customers how they can make things stand out in their Teams activities. It’s often when things have taken off on Teams in their organisation and activities starts to explode. Standing out when things are quiet is easy, when there is a flood of information and messaging, not so much. So I’ve put this simple little post together to show how I and others who are good at it, try make things stand out.

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Balance customer success at scale with high touch when new demand spikes

I’m extremely lucky to work in a space that supports remote working, where demand is booming. COVID-19 has driven demand in the opposite direction for many, effecting their very existing. For the lucky few, it can also be something of a double edged sword. Supporting your customers the right way regardless, is crucial.

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Corona as a catalyst for teamwork customer success and AI

I wouldn’t be the first to jump on the Corona Virus bandwagon, if that’s what I was trying to. No, I’m simply observing the ways I see others doing so, with varying degrees of success, and for good and bad reasons. Mostly it’s a way to conflate the unintended impact it is having, or where it is catalysing efforts and could impact several areas I personally have an interest in.

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Microsoft Teams Live Events and the new channels of work

I’ve just come off a week of successfully helping a customer run a Microsoft Teams Live Event for an annual event they run. The nature of the event they ran last week was to showcase innovation by the IT department to the rest of the organisation. This was the 5th such event being run in as many years.

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Thought Rocket: State of Enterprise Collaboration

As the title of this post suggests, this is a very quick thought on the state of enterprise collaboration, mostly captured in the form of a DanelDoodle – the one above. Some added thoughts/considerations:

  • In my view, each new phase supplements the last, not replaces and all products and forms of activity still exist and have a place today. But there is a natural, progressive emphasis.
  • There are many other products, I have just highlighted the major ones, no offence to the ones I left out 😁
  • The penetration & value axis is wildly subjective and not intended to be accurate. Also because it conflates two characteristics it will be difficult to judge accurately. It’s just a stab at plotting what’s important.