Corona as a catalyst for teamwork customer success and AI

I wouldn’t be the first to jump on the Corona Virus bandwagon, if that’s what I was trying to. No, I’m simply observing the ways I see others doing so, with varying degrees of success, and for good and bad reasons. Mostly it’s a way to conflate the unintended impact it is having, or where it is catalysing efforts and could impact several areas I personally have an interest in.

Everyone has a plan until they get punched in the face.

Mike Tyson

Corona has provided the punch. The world has stood up and taken notice and its plans are being put to the test. Reactions vary from the predictable to the bizzare.

Not to make light of a serious situation but who would have been able to predict that toilet paper would have been one of the highest items on the stockpiling list. My local grocery store shelf this morning > 🧻 ⛔ I wonder how public and commercial toilet facilities are coping.

I’m sure someone, somewhere in the pandemic planning world probably foresaw this. I cannot find evidence of it but it makes good sense for predictive planning systems to anticipate precisely these kinds of things. Especially with the help of AI these days but more on that later.

Or, to come back to the Mike Tyson quote and a real story based on it, after being punched in the face, you react with an effective riposte. Small aside, Buster Douglas did precisely that after a Mike Tyson uppercut in the 8th downed him. He recovered and came back to win in the 10th. He is one of the few opponents ever to beat Tyson, let alone recover from one of his fearsome punches – watch the incredible fight here.

The makers of Corona beer have had mostly bad fortune but their reactions have been questionable at a time when sensitivity is heightened. Good account of it here: Corona hits back at ‘misinformation’ about brand damage from coronavirus.

So what has this to do with the three related topics. Lets dig in.

Teamwork

Matt Mullenweg heads up Automattic which is the company behind the development of WordPress and he is a founding developer of the platform. He has long been a proponent of remote work, he calls it distributed work.

Automattic is a fully distributed company, not a single employee works from an office. They ceased renting office space some time ago although they still focus on regular physical meetups. A key element of distributed work is how to enable remote teams to be productive – to work together as a team.

WordPress is also one of the most successful open source platforms ever built. A large element of this depends on synchronising the efforts of remote and distributed contributors that don’t formally belong to the core organisation or team.

Technology and organising systems play a large role but no amount of technology is going to help teams that don’t want to or are not naturally inclined to work together as a team. Good outcomes management is also critical which I wrote about here: Workplace collaboration has an outcomes challenge – get intentional to overcome it.

Matt writes a fantastic summary of how Corona is catalysing a trend that he foresaw a long time ago and has been working on perfecting a strategy for: Coronavirus and the Remote Work Experiment No One Asked For.

The main point is that remote teamwork is going to become a really important aspect of the future of work. We would all do well to learn from the likes of Matt and his distributed company 👏

Customer Success

Nick Mehta who heads up Gainsight, one of the leading vendors of software that customer success professional like myself use, gets it too: 5 Positive Things SaaS CEOs And Leaders Should Do To Get Through COVID-19.

Number 4 of his 5 points is: “Success for All” means customer success has NEVER been more important.

They are all good points but point 4, alongside effective remote teamwork coalescing around the customer, plus add a splash of AI (see next point), are going to be the things that sets not only leaders, but companies apart.

This also takes an understanding that there is no single owner of the customer. Success has to be a “all in” thing. We are not yet there but I relish the day software facilitates this better as Gainsight are trying to do. More importantly, that warring factions within organisations over who owns the customer and customer activities cease.

Advance notice to old school Account Managers out there and if you are of the same mind, Tweet about it:

To old school account managers: the customer is not your sales target but our collective livelihood. You do not “manage the customer” and we can all take responsibility to lead them to successful outcomes, dependent on the right moment, skill and activity.

AI

If ever there was a moment for AI to shine, this would be it.

When we need to work better as a team, how can it help us do that? At Microsoft where I work, its no secret that AI is infusing everything and especially the platforms we offer to support Teamwork: The future of meetings – using AI to improve team collaboration.

Coming back to more effective teamwork around the customer and their success with your technologies and their business. Microsoft’s Dynamics 365 Customer Insights helps teams have a single view of the customer and work better together on customer activities and their needs. It is infused with AI throughout.

Last but certainly not least. In fact this could be the most important use of AI to support our efforts around combating the virus. When we need to use AI to understand, predict and respond there are probably lots of things going on but I found this great account. Its mostly in a video although I cannot embed it here. Head on over to the ABC news site to find out more: Coronavirus research: Menlo Park lab using robots, AI to find COVID-19 medication.

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