While the majority of the work I do on this site is covered in blog posts, sometimes I need to go deeper and further. And so I focus on trend reports which go really deep and guides which are more concise, to scratch that itch. But I also see the benefits of each format and hope you can too.
Trend Reports
Trend watching is a fabulous thing. A trend watcher is an innovator that spots trends and determines if they are here to stay and whether they should be incorporated into existing strategy. Some take it really seriously and do a great job. I enjoy it, it keeps me on my innovation toes and up to date on all manner of groundbreaking topics. The media I have used for each has changed over the years – explained in each page after you hit the image or header.
Guides
These are shorter, informative guides covering specific topics and often based on work I am doing at the time, hence very practical. I still put a lot of effort into them, not only in creating the content but also refining it to be brief and to the point which sometimes take greater effort.
InnerVentures 