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Everything can change except values

I’m reminded of this truth in the title which comes from an early interview with Tim Cook of Apple I discovered the other day that I had bookmarked. It is focused on the technology business and it’s an observation on how Steve Jobs worked and it really resonated with me. It can easily transcend the technology business.

Here’s a relevant piece from the article:

There’s this thing in technology, almost a disease, where the definition of success is making the most. How many clicks did you get, how many active users do you have, how many units did you sell? Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.

Tim Cook, Apple

I do wonder if we in the Customer Success business as I am, sometimes focus too much on the clicks, active users, units consumed over the amazing that we help our customers deliver? Are our values and focus right?

I and many of my professional colleagues in the space have moved much more to a model where business outcomes matter. This is more values based, value for the customer.

But I am often guilty of obsessing over the changes in those numbers Tim refers to. Often it is in pursuit of the targets we are chasing, driven by senior executives. So one must guard against this.

Now as our world is changing rapidly before our eyes, and in many ways terribly, I am reminded of this truth more broadly.

It looks like the world is rallying around the right values. People, companies, countries are standing up for what is right and what they believe in while all around them, age old wisdoms about the order of things change. They have been reminded of what is important and what values matter.

Time will tell if the values were the right ones and whether they have prevailed.

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