As a Service trend research – products to services

One of the chapters I am covering in a trend report I am working on (As a Service Trend) will explain how even tangible products can be open to “servicification” and purchased or subscribed to. For example, razors for personal grooming, cars for transport, fork lifts for logistics, etc.

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The innovation train and how best to lubricate the collaboration tracks

It has been almost 20 years since the birth of the social web and maybe a little less for the enterprise which caught up later. In this brave new world, especially in the enterprise, email was to be replaced in favour of tools that were simple, social and collaborative. I’ve been in the business all this time and it seems old habits die hard.

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As a Service trend research – technology ecosystems

One of the chapters I am covering in a trend report I am working on (As a Service Trend) will focus on technology ecosystems. Technology is fundamental to all of the solutions in the new As a Service sphere because of the connection it provides to data, between customer and provider, to physical things, etc. From an ecosystem point of view, I will also be touching on technology platforms as well as looking at the organisation as a platform – a view being explored by many.

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The hidden cost of complexity in enterprise software

It’s an unfortunate side effect of growth that when your enterprise software goes hyperscale in a growing market, you will need to accommodate an ever expanding set of customer demands for new functionality. Doing so fends of competition but adds complexity and friction to the user experience. It can even be counter-productive and lead to slowing growth or churn.

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