• 5 ideas who’s time has come

    This was more fun (to doodle) than anything else. But there is some data to back the ideas up, or at least sources I used to make my points. More than anything though, these 5 ideas are deep rooted feelings I have based on reading and experience over time. Anyway, here are some of my…


  • Update on As a Service Trends

    Sources for image gallery plus other related articles: Culture: The Biggest Challenge in Getting the Subscription Model Right MaaS transit: The business of mobility as a service The first era of SaaS ends: ‘Best of breed’ was prelude to ‘systems of delivery’ Smart Growth: the Case for Measuring Brain Capital Customer Experience Redefined: Insights From Chief Customer Officers on the Frontlines Top 10 IT…


  • State of a category – customer success 2021

    I’ve been in this space formally for almost 10 years now. I say formally because I’ve been doing the work a lot longer, just under another name. I’ve been passionate about it all these years and still am but after that long, you’ve got to question things. I’ve written on the state of customer success…


  • Update on As a Service Trends

    Here is list of recent announcements and posts in the As a Service trend which I am curating in a magazine on Flipboard. Here they are (20 of the most recent) after the jump, in a convenient list of RSS fed posts 💥


  • Two brains on “Everything as a Service” for the price of one

    These are some thoughts captured and co-written by Stephen Danelutti and Jason Noble, two long time contributors to the world of Everything As a Service (XaaS) who met recently. We realised our common background and insights and decided to produce this combined thought piece – hope you enjoy.


  • As a Service trend research – customer solutions

    This is a topic I will be covering as a chapter in my As a Service trend report. It’s not entirely dissimilar to one of the other chapter topics I will be covering and have written about here: As a Service trend research – products to services.


  • As a Service trend research – products to services

    One of the chapters I am covering in a trend report I am working on (As a Service Trend) will explain how even tangible products can be open to “servicification” and purchased or subscribed to. For example, razors for personal grooming, cars for transport, fork lifts for logistics, etc.


  • As a Service trend research – technology ecosystems

    One of the chapters I am covering in a trend report I am working on (As a Service Trend) will focus on technology ecosystems. Technology is fundamental to all of the solutions in the new As a Service sphere because of the connection it provides to data, between customer and provider, to physical things, etc.…


  • 150 Million reasons the subscription economy is real

    Amazon.com recently announced financial results for its fourth quarter ended December 31, 2019 – Source: The Information. Amongst all the announcements is the staggering figure referred to in the title, in relation to Prime membership. From the announcement:


  • Ways auto industry can transform with As a Service and employee experience

    The automotive industry is scrambling to transform itself in various areas: green (move to electric); smart (move to connected), etc. Much is being driven by nimble startups like Tesla, unencumbered by legacy concerns. This post focuses on two two areas that could further drive the turnaround and may be even more important because they are…


  • The engine of the subscription economy

    I read this article the other day: 4 Reasons Why Salesforce Could Acquire Zuora. I’m writing this trend report: As a Service Trend. Two of the chapters I will be covering are Subscription Economics and Technology Ecosystems. Point 2 in the first article linked above gets to the heart of and intersection between these two…


  • Customer Success Influencers

    Not much elaboration needed but a few words just to be clear about what I am saying in this doodle:


  • Update on As A Service Trends

    It’s been a while since my last update and there’s been lots going on so sit down, grab a ☕ and enjoy reading about a host of new announcements and articles capturing the trend.


  • Update on As a Service Trends

    The latest and greatest posts and research on the subject and these are all being tracked with a tag here. I include Customer Success in this being a subset of the As a Service trend but I’ve added it under a separate section. The future of car ownership: Cars-as-a-service Automated Vehicles Will Unlock Countless as…