InnerVentures

  • SenseMaking from the Web

    Growth hacking is really just growth testing Posted on October 10. Who knew that “growth hacking,” a term coined in 2010 by Sean Ellis, the first marketer at Dropbox, would become so commonplace in 2022? Considering the fact that growth marketing wasn’t even a formal function at startups 12 years ago, I think it’s okay…

    Stephen Danelutti

  • Launching a business in a recession – 4 of 4 – Selling

    This is a post in a series of four detailing how you can start a business during a recession (find them all eventually under the startup innovation tag). I think it is a commonly held view that we are about to enter into or are already in a recession. For whatever reason you are thinking…

    Stephen Danelutti

  • Launching a business in a recession – 3 of 4 – Pre-Launch

    This is a post in a series of four detailing how you can start a business during a recession (find them all eventually under the startup innovation tag). I think it is a commonly held view that we are about to enter into or are already in a recession. For whatever reason you are thinking…

    Stephen Danelutti

  • Why globalisation is still important despite headwinds and here is how to leverage it

    I’ve just returned from a week in Japan with colleagues from all over the world – the featured image has yours truly pictured in one of sessions we held 😎 I look after Microsoft Japan’s global accounts in EMEA (disclosure) from a customer success point of view – these are global companies with regional operations…

    Stephen Danelutti

  • Launching a business in a recession – 2 of 4 – Branding

    This is a post in a series of four detailing how you can start a business during a recession (find them all eventually under the startup innovation tag). I think it is a commonly held view that we are about to enter into or are already in a recession. For whatever reason you are thinking…

    Stephen Danelutti

  • Launching a business in a recession – 1 of 4 – Business Planning

    This is a post in a series of four detailing how you can start a business during a recession (find them all eventually under the startup innovation tag). I think it is a commonly held view that we are about to enter into or are already in a recession. For whatever reason you are thinking…

    Stephen Danelutti

  • A jobs to be done primer to transform your innovation thinking

    Tony Ulwick, Founder of Strategyn and leading proponent of Jobs to be Done (JTBD) theory and innovation thinker extraordinaire, ran a webinar the other day. I could not attend due to the time it was being held but I did watch the recording that was sent out to registrants. Fascinating stuff and here are my…

    Stephen Danelutti

  • Infinite experience at the intersection of employee and customer

    As I have written a trend report on the subject (Employee Customer Experience Connection), I’m always on the lookout for new indicators that the trend is catching on through the writing or research of others. I’ve found two such pieces just today which are definitely good indicators, especially of the “connection” part. The first is…

    Stephen Danelutti

  • At the intersection of inner and outer worlds – the individual and company

    The inner and outer worlds are indivisible and if you are to make a sucess of yourself as an individual, you need to think of both. When it comes to work, companies also have to think about these worlds, in relation to employees and customers. We have to think about how we, as individuals, bring…

    Stephen Danelutti

  • How Artificial Intelligence is Changing Marketing Forever

    Today, marketers need to be agile, intuitive and strategic to thrive. In future, they’ll need intelligence, of the artificial kind. Artificial Intelligence (AI) is changing how we market forever. AI is the ability for computers to process data and make decisions based on that information. It can solve complex problems, identify patterns in data and…

    Stephen Danelutti

  • How Microsoft Viva can drive Performance – Correlating and Tracking Business Outcomes

    I’m doing a lot of Microsoft Viva work with customers (disclosure) as well as working on a trend report on a related subject, so I am constantly thinking about where this work leads to. The obvious question is what kind of business outcome you are trying to achieve and how do you measure it. This…

    Stephen Danelutti

  • The SenseMaking Funnel

    I’m pretty keen on SenseMaking as a key 21st century skill and I also use it as a main category I write under. In most posts where I use the category, I am writing or doodling (an integral part of the process) to make sense of things for myself and sharing it in case it…

    Stephen Danelutti

  • Managing innovation is a misnomer – better to prepare for serendipity

    I’ve been involved in many innovation activities in the past, from participating in and supporting hackathons, corporate ventures to being involved with startups. I’ve observed that often times, best results come not from better management, but from being ready to pounce when serendipity presents its sweet opportunities. Okay maybe startups are slightly different in that…

    Stephen Danelutti

  • Starting out as a customer success manager – first 10 things to do

    I was asked by a new colleague who is just two months into his role, what advice I could provide. Here it is in a short, sharp list of 10 things to focus on. I’ve tried to make it generic since there are some things specific to the company I work for that I could…

    Stephen Danelutti