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Trending
Customer Success and Marketing functions are increasingly interrelated and working together. With scale motions and operations it’s driving customer experiences to new heights. I’m not sure its a new trend yet, I’ll be keeping an eye out to see where it goes. A trend watcher is an innovator that spots trends and determines if they…
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Tech trends of 2021 number 31
The title of this post is based on an article from Fast Company: Here are the top tech trends of 2021, according to 30 experts. I am adding to the 30. Note I excluded any reference to myself as an expert – I abhor the term. I wouldn’t call myself an expert but I have…
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Microsoft Teams as a Platform – the next frontier
Microsoft Teams, with its 115M users, is way more than just chat or meetings. From this Geekwire article: “Meetings are important, but they are transactional. Work happens before meetings, during meetings, and after meetings. That ability to have the workflow completely stitched together is where Microsoft 365 really stands out. That reinforcing effect of Teams…
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Another shift the pandemic has accelerated – enterprise sales
B2B selling was already changing before COVID-19. I’ve written before about how I think customer success practices with their emphasis on product usage is changing sales to be more data and impact driven and more receptive to the user, not just the purchasing unit. This change is not unique to enterprise software sales – think…
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Update on As a Service Trends
Here is list of recent announcements and posts in the As a Service trend which I am curating in a magazine on Flipboard. Here they are (20 of the most recent) after the jump, in a convenient list of RSS fed posts 💥
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Content Marketing 2020 – six things that work
Six of the things that I think work in terms of content marketing in 2020, captured in a DanelDoodle. This list is not exhaustive and the brief points for each are also not set in stone. Below is a brief additional paragraph on each.
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As a Service trend research – customer solutions
This is a topic I will be covering as a chapter in my As a Service trend report. It’s not entirely dissimilar to one of the other chapter topics I will be covering and have written about here: As a Service trend research – products to services.
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As a Service trend research – technology ecosystems
One of the chapters I am covering in a trend report I am working on (As a Service Trend) will focus on technology ecosystems. Technology is fundamental to all of the solutions in the new As a Service sphere because of the connection it provides to data, between customer and provider, to physical things, etc.…
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Update on As a Service Trends
I’ve not had a chance to post for a while and there has been a fair bit of activity in the space so I have quite a bit to share. I have also run a few numbers through the data visualisation machine and come up with the infographic at left – feel free to use…
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Update on As a Service Trends
Nuggets from the last few weeks. If you have any similar announcements, reports or good articles, please share in a comment as I’m collecting them for a new eBook / trend report 😁 New EV startup Canoo will only sell cars on a subscription basis. The interesting thing here is not so much about a…
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Update on As a Service Trends
As I think more about this whole space and track the developments in it with posts like this, I’m trying to envisage dynamics of the perfect business in it. That gave rise to the DanelDoodle at left. Just some fun and very quick so not sure they are absolutely right. I’ll get a better feel…
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Update on As a Service Trends
When Ikea considers changing its business model then you know something is afoot. The big news this last week was Ikea thinking about making certain items available on a subscription basis. Good article on that here where the screenshot at left is from. It’s looking at doing so on a trial basis so this will…
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The role of innovation in customer success
Customer Success activities are maturing. I have been doing the job since at least 2012 and have seen the profession go through fundamental changes to the point where, to succeed now, you need to be innovating. I started writing about the role of customer success in relation to customer experience and the subscription economy almost…
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Update on As a Service trends
In my new eBook / trend report I will cover the As a Service trend (see point 9 here for more on that) and the role customer success plays in it. This post and others that follow will document examples of where I see companies exhibiting behaviours of this trend. I first wrote about them…
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