When corporate/startup innovation programs fail

A great article describing the closure of Coca-Cola’s Founders startup incubator over on TechCrunch. It details some of the challenges with this approach that I thought were worth sharing here. I especially love the quoted thought below:

You need a translator to help them understand what’s going on. That’s why a lot of platforms inside big companies fail and you have to take the time.

This could apply equally to my role as a customer success manager I thought and with the launch of new platforms and the challenges with this which I wrote about here: Launch like a boss – bringing consumer startup practice to your enterprise technology platform

#innerventuresupdate