Customer Success and Marketing functions are increasingly interrelated and working together. With scale motions and operations it’s driving customer experiences to new heights. I’m not sure its a new trend yet, I’ll be keeping an eye out to see where it goes.

A trend watcher is an innovator that spots trends and determines if they are here to stay and whether they should be incorporated into existing strategy. I enjoy it, it keeps me on my innovation toes and I dabble. 

I’m tracking trends I watch here and that includes published reports on trends I feel are fully realised: Trend Watching