Great lessons in what works in startups (first paragraph) but how this needs to be modified for large organisations (second paragraph).
The startup world has started to recognize that entrepreneurial teams based on the corporate divisional structure work poorly. Rather than building teams based on representation from each functional area (e.g. sales, marketing, engineering), it has become popular to talk about creating startup teams composed of a hacker, hustler and hipster (the hacker creates rapid prototypes, the hustler engages customer feedback to capture users, and the hipster frames beautiful user interfaces or connects the team to the important teams). Although this team structure works well for startups working with a blank canvas, it ignores the unique challenges faced by companies with established products and services.
Although serendipity plays a role in everything, the team that produced the 336E H hydraulic hybrid excavator had a very purposeful structure that facilitated their success. Rather than hackers, hustlers, and hipsters, the hydraulic hybrid team were composed of what we would call: lunatics, experts, and connectors. The experts provided the foundational understanding of the core technology and also Caterpillar customers. The lunatics questioned the key assumptions and brought new technologies and approaches to the table. And the connectors brought the two groups together, while connecting them to willing customers and supportive leaders. Ultimately, it was the experts and lunatics that developed the hydraulic hybrid, but the connectors and experts commercialized it.
@intrapreneurtrends < woohooooo love it, you can even @ mention users on this site (as long as they are users that have been created in this site, e.g. I cannot @ mention other users on wordpress.com). Here I @ mentioned myself as a test.
You can even use hashtags when you create a post as I have done below (these get created as tags that link posts with the same tag).
In both cases you get auto suggestions of users that are in the system or hashtags already used.
This is what it looks like above but its only visible to users logged into the site. It’s awesomely flexible and super quick – it updates without having to refresh the page. Just like on Facebook for instance. It has some rich text options and you can add easily add images, links and code even.
I love this theme which comes from WordPress and they actually use if for internal collaboration – more here: http://p2theme.com/
This is a list of initial articles, research, examples and sites (covering various initiatives) that I have gathered as potential sources for the book. If you have any not covered here (ideally examples from within your organisation), please add them in a comment and I’ll then add them to the list. I’m now writing short blog posts with links to further potential sources and tagging them – find them all here.