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What hope, the individual, drowning in a deluge of content?

I’ve been blogging on and off since at least 2005 in various forms or another, on many different platforms. This one is now 5 years old 🥳 (cue celebratory badge). The death knell for blogging has been tolled many times since. Social media and always on access through mobile phones have led to massive proliferation and consumption of content. Most is crap.

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Content Marketing 2020 – six things that work

Six of the things that I think work in terms of content marketing in 2020, captured in a DanelDoodle. This list is not exhaustive and the brief points for each are also not set in stone. Below is a brief additional paragraph on each.

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New directions in content creation

I’ve just enabled the new Gutenberg editor in WordPress, what I use for my site and blog.  The goal of this new editor is to make adding rich content to WordPress simple and enjoyable. This post is a test and a review all in one.

It’s not an entirely new concept since platforms like Medium and to a lesser extent, LinkedIn, have been using this approach for a while.

I’ve been using WordPress for roughly 15 years. In all that time I have striven to create content that is pleasing to consume and stands out. I understand that in an increasingly cluttered digital environment this makes all the difference.

The difference is between being read and not being read. 

Or how it effects your bounce rate (the amount of time someone sticks around to finish reading your content including posts beyond the one they started with).

Standing out means non uniform content.

This applies to the structure and form of the content in and outside of any single post. The site or blog it is housed in for instance is also important.

Great writing is important of course. Well researched, informative or entertaining.

Equally important is the form it takes. Images and video are so crucial these days and also serve to break things up.

Ultimately form and function together go to make it great content. This post is mostly about the form.

You need to be different in a sea of sameness

Out with the old

So as I was saying, I’ve used WordPress for many years and the default Tiny MCE editor has always been the way to format content. It’s been fine as far as text editors go but I’ve always had to resort to html and other tricks to achieve the  rich formatting and functionality I’ve desired. That’s all about to change. In the words of the founder of WordPress:

The [Gutenberg] editor will endeavor to create a new page and post building experience that makes writing rich posts effortless, and has “blocks” to make it easy what today might take shortcodes, custom HTML, or “mystery meat” embed discovery.


The new Building Blocks

Blocks are a great new tool for building engaging content. With blocks, you can insert, rearrange, and style multimedia content with very little technical knowledge. Instead of using custom code, you can add a block and focus on your content.

The new Block editor in WordPress Gutenberg

The types of things you can add with each block:

  • Text & Headings
  • Images & Videos
  • Galleries
  • Embeds, like YouTube, Tweets, or other WordPress posts.
  • Layout blocks, like Buttons, Hero Images, Separators, etc.
  • Lists like this one of course :)

The really exciting thing for me is the potential to add functionality in blocks. So not just use it for formatting and creating rich content in a post. I imagine being able to add and embed functionality from different services. And doing this in core parts of the site like a sidebar or footer that stay permanently in place.

Latest content

Below is an example of embedding simple functionality in a block. In this case it was latest posts I wrote. This is also an example of the kind of sticky content that will keep users around and your bounce rate low.

So what’s the verdict?

It has taken some time to get this post finished as I try get used to the new way things work but so far I’m loving it ❤ I can really see the potential 🚀 It’s going to be a while before I master it fully however. 

For instance, the fact that every time I hit enter it creates a new block.  My mind and current writing style is grappling to understand the need and how to work with it. There is a lot more functionality in little hidden places I need to figure out (instead of one central toolbar).

Hey ho, that’s the way change goes and I’m relishing the prospects 😎