InnerVentures

  • Launching a business in a recession – 3 of 4 – Pre-Launch

    This is a post in a series of four detailing how you can start a business during a recession (find them all eventually under the startup innovation tag). I think it is a commonly held view that we are about to enter into or are already in a recession. For whatever reason you are thinking…

    Stephen Danelutti

  • Launching a business in a recession – 2 of 4 – Branding

    This is a post in a series of four detailing how you can start a business during a recession (find them all eventually under the startup innovation tag). I think it is a commonly held view that we are about to enter into or are already in a recession. For whatever reason you are thinking…

    Stephen Danelutti

  • Power Automate your content curation for WordPress

    I started work a while back on trying to curate articles from a platform I use (Flipboard) and bringing them into WordPress. I started with a plugin called Feedzy, an RSS aggregator, but that had limitations. I documented those here in the first of a series of posts called SenseMaking from the web. This post…

    Stephen Danelutti

  • How Artificial Intelligence is Changing Marketing Forever

    Today, marketers need to be agile, intuitive and strategic to thrive. In future, they’ll need intelligence, of the artificial kind. Artificial Intelligence (AI) is changing how we market forever. AI is the ability for computers to process data and make decisions based on that information. It can solve complex problems, identify patterns in data and…

    Stephen Danelutti

  • 3 ways to automate WordPress and improve content creation

    This is a test post to some degree as well as an explainer. I’ve been trying to work out the best way to get a post out without needing to tend to some of the tedious chores of publishing a post every time. I want to get those out the way fast so I can…

    Stephen Danelutti

  • Less sales people more info – B2B buyers have spoken

    The featured image in this post is based on an ironic state of affairs. Salesforce, arguably the best known CRM platform on the market, first started out life positioning itself as the “no software” company (if you’re in the SaaS business you’ll know what it means). The irony is that a recent piece of Gartner…

    Stephen Danelutti

  • Anatomy of clever marketing – Nespresso gets personal and location based

    I received a newsletter in my inbox from Nespresso a week ago and I was so impressed I thought it worth sharing. Take a look at the screenshot below accompanied by a few brief comments.

    Stephen Danelutti

  • Marketing sales and customer success for 360 degree effectiveness

    In line with some recent work I’ve been doing working with colleagues in sales and marketing, I created a doodle and had some brief additional thoughts around this topic. These thoughts in the form of a DanelDoodle are a little heavier on the sales side. I do work very closely with sales people because I…

    Stephen Danelutti

  • State of advertising and company customer interactions 2021

    My background in advertising makes this an interesting topic and you will hopefully soon see where the company customer interactions come in. I started out in the ad industry in the 90’s but left it before the turn of the century. My reasoning: the writing on the wall which indicated a gradual decline and irrelevance…

    Stephen Danelutti

  • What hope, the individual, drowning in a deluge of content?

    I’ve been blogging on and off since at least 2005 in various forms or another, on many different platforms. This one is now 5 years old 🥳 (cue celebratory badge). The death knell for blogging has been tolled many times since. Social media and always on access through mobile phones have led to massive proliferation…

    Stephen Danelutti

  • Trending

    Customer Success and Marketing functions are increasingly interrelated and working together. With scale motions and operations it’s driving customer experiences to new heights. I’m not sure its a new trend yet, I’ll be keeping an eye out to see where it goes. A trend watcher is an innovator that spots trends and determines if they…

    Stephen Danelutti

  • Content Marketing 2020 – six things that work

    Six of the things that I think work in terms of content marketing in 2020, captured in a DanelDoodle. This list is not exhaustive and the brief points for each are also not set in stone. Below is a brief additional paragraph on each.

    Stephen Danelutti

  • The new customer success partnerships

    Customer Success teams in SaaS companies (mostly what I am focusing on here) probably like to think they are the spearhead for making customers successful (as the name suggests). In truth, its not that simple (is it ever). First a little context on the two DanelDoodle’s I shared in this post. I use the Paper…

    Stephen Danelutti

  • Balance customer success at scale with high touch when new demand spikes

    I’m extremely lucky to work in a space that supports remote working, where demand is booming. COVID-19 has driven demand in the opposite direction for many, effecting their very existing. For the lucky few, it can also be something of a double edged sword. Supporting your customers the right way regardless, is crucial.

    Stephen Danelutti