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SaaS beyond Software – Automakers

customer success

The auto industry needs Customer Success managers. Geoffrey Moore, famed author of Crossing the Chasm and father of Moore’s law is writing a new book on Customer Success. This slide above comes from a talk where he is quoted applying the concept of customer success to manufacturing. I applied the same thinking in this blog post a while ago to a specific type of manufacturer – the automaker: The connected car vision is missing a few connections.

Be more SaaS


4 thoughts on “SaaS beyond Software – Automakers

  1. […] SaaS beyond Software – Automakers […]

  2. […] SaaS beyond Software – Automakers […]

  3. […] I’ve written about how the auto industry could learn from the Software industry and I’m not the only person to think so: SaaS beyond Software – Automakers. […]

  4. […] look at the automotive industry, as I have done more than once. Here is an article from McKinsey which documents their view on how the European car industry needs […]

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